Social Media Marketing Essay Example Pdf - Free Essay Example

Sample details Pages: 8 Words: 2347 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Critical essay Level High school Tags: Social Media Essay Did you like this example? A critical discussion on social media marketing and what makes a successful social media strategy Introduction The term social media can be defined as â€Å"Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to as ‘user-generated content, which means anyone is able to post with minimal restrictions or oversight.† (Wilson, 2010) There has been a huge explosion in business social media marketing, used to engage effectively with consumers and as such, there is a lot of research and literature on the impact of social media on organisations. This has been brought about by the remarkable increase in the progression and adaptation of technology, demanding that businesses rethink their digital marketing strategies. Don’t waste time! Our writers will create an original "Social Media Marketing Essay Example Pdf" essay for you Create order The aim of this essay is to critically review social media marketing and to analyse the reasons behind its success. The essay further aims to discuss the models and frameworks that support successful social media strategies for organisations, both large and small. This essay offers a platform that would enable the reader to understand the need for this research and also provides a background about recent developments both in the industry and in research circles with respect to social media branding. The rapid development of technology, and the reach of such technologies at affordable costs, have revolutionised the ways in which businesses operate today. The Internet is being used by millions of people at this very moment; therefore these technologies have led to a paradigm shift in the way that communication happens. Business reputation and presence in a market is more driven by ‘social media. (Tuten, 2008) It can also be noted that the shift and focus on social m edia has been drastic and many businesses have been caught off-guard. However, the use of social media has created opportunities for online marketers to engage with customers who they wouldnt otherwise have been able to reach using traditional marketing methods. This reach though, has posed many challenges to businesses that have viewed social media like any other traditional media, such as magazine or television, thus causing wider gaps rather than bringing them closer to the customers (Qualman, 2012). On the contrary, it can be said that more and more retailers and business are becoming increasingly aware of social media and are waiting to exploit the potential that it offers (Olivas-Lujan, 2013). Background Social Media is a relatively new form of marketing that just about every business today is at least aware of, if not already utilising it in some form or another. The global fixation with social media, or social networking as its often referred to, can be easily compared to the hysteria of the Internet revolution in the 1990s. As reported by Mangold and Faulds (2009), this marketing medium differentiates from the traditional communication channels in terms of reach, frequency and immediacy, with the most obvious difference being user-generated content. Business Investment It is perhaps not surprising why businesses across the world are investing in this new form of communication to reach their consumers and stakeholders. Searching on the term ‘social media sites or ‘social networking on any Internet search engine brings up dozens of networks including the popular Facebook, Twitter, LinkedIn, Instagram, and YouTube – the list appears endless. Expenditure on social media by businesses is on the rise. A recent study by the IAB (Internet Advertising Bureau) shows that in the first half of 2014 in the UK alone, there has been a rise of 53% in the spend on social media by businesses, with a total contribution of  £242.5 million (Somerville, 2014). Another study by IAB on FMGC sector, consisting of more than 4500 survey responses and 800 interviews, showed that 90% of customers would use social media to refer the brands to peers, four in five customers would buy products that have good social media coverage and 83% would be willing to try products that are popular in social media (Anon, 2012). Consumer Choice and Motivation A research study conducted by Mass Relevance that provides a social media curation platform to clients found that 59% of consumers will more likely trust a brand that has presence in social media and 64% of the consumers interviewed have already made purchases based on social media presence and reviews (Chaney, 2012). Appendix 1 shows the social media advertising effects on consumers (Source: Neilsen Survey: Anon, 2012) A study for Harvard Business Review by Edelman (2010) discusses how the Internet and social marketing has changed not only the way businesses operate but also how consumers choose their products. It takes the reader through the funnel metaphor that was previously being used by marketers to understand how consumers select their products and how this has moved to a more open-ended approach whereby consumers no longer follow a methodical approach of selecting products. It stresses how important it is for brands to connect with consumers and it also studied the consumers decisions across five different industries, namely automobile, skincare, insurance, mobile telecommunications and electronics, across three different continents. Based on the results of the study, it proposed a four-stage model that focuses on todays consumers using social media for advocating products and also purchasing based on the reviews and backing received. The research takes the reader through the entire customer journey and informs businesses what they should not focus energy and resources on. Providing statistical information about various surveys enables organisations to identify the key areas they should concentrate on in order to build a solid brand image online. From the above, it can be understood that social media has a profound impact on consumer choice in terms of brand and product selection and that it is key to engage effectively with customers. There is a lot of literature that discusses social media impact on consumers and why businesses should engage with customers, exploiting social media to provide value added etc. The main aim of this essay is to look into various key researches in this area and to provide an overview of effective social media marketing strategies for businesses. 2.1 Social Media Strategy While social media has its benefits, it is important that businesses are acutely aware of their own social media strategies. One faux-pas might prove to be detrimental to brand image and performance. For example, an indepth study conducted by BusinessWeek (2009) discusses social media hype and the disadvantages it may have on a business. For instance, the potential risks social media marketing poses if employees waste their time on social networking sites instead of on productive tasks in the interests of the organisation. It also forewarns of blunders that could have a profound negative impact on the business itself. This statement is supported by providing evidence in the study that many social media campaigns fail and it sites the example of one such campaign by Saatchi Saatchis campaign for Toyota Matrix, which led to a lawsuit of $10 million (Groth, 2011). If this happens with a small and medium enterprise, it may reap havoc on the business. The study by BusinessWee k (2009) also says that it is hard to quantify the outcomes that social media creates, such as trust and loyalty. Hence it is important to have a good and well thought out social media strategy tailored to the organisations needs. For example, selecting which social networking sites to subscribe to and what kind of content should be posted, and how frequently, are a key areas of a social media strategy. One global organisation that appears to have mastered its social media strategy is car manufacturer, Ford. In a recent case study the researcher explains how Ford has included the key success elements in its strategy including customised posts, user connectivity through tone of voice and perhaps most importantly, a social media team that reads and responds to every single comment made by followers (Ratcliff, 2014). However, it is worth noting that Ford has worked out what works for its own business, and this exact strategy may not necessarily drive the same achievement for different organisations. Social media is not the responsibility of one single person within the organisation, rather a collective responsibility of all employees. Social media policies and ‘etiquette guidelines need to be developed and strictly adhered to, in order to prevent the risk of employees wasting time and also to clearly define who owns the communication/conversation, the level of transparency in communications, the tone and frequency of messages, building trusting and long-lasting customer relationships etc. The social media strategy should also specifically define the outcomes, the ways in which to measure these outcomes and the total spend on social media activities along with dedicated resources. For a social media strategy to work, it is important that the communication is two-way and that customer opinion is valued. Similarly, it is pivotal to integrate social media marketing with the overall online marketing strategy and share contents with the user s in a social media-friendly ‘pressroom. Effective collaboration and providing value content plays a major role in determining the success of a social media marketing strategy (Evans, 2010). A good social media marketing model should be adopted in order to target the right customers, engage with them, constantly work towards attracting more potential customers and building a good brand image. Figure 2 (Appendix) depicts a three-phased approach in the social media marketing model. Firstly, customers need to be understood from what they perceive about the brand and also their networks. Secondly, the key influencers are analysed to assess what interests customers. The third and final phase is engagement and interaction with the customers. This model gives a broad overview of the social media engagement phases. There are various models in vogue today and each model can work well for a specific business or sector. Depending on the requirements of the business, it is esse ntial to work on a model that would add value to the business and also act as a powerful tool to facilitate the achievement of social media goals for the business. Social media marketing model should be aligned to the social media strategy of the business. Return on Investment Drury (2008) discusses how marketers of various industries and businesses can effectively engage in social media marketing. The paper gives a fairly comprehensive view on what social media is and the role of marketing within it. It discusses how social media can be monetised by the marketers and the researcher talks about how marketing is no longer one-dimensional and it is therefore essential for businesses to engage with consumers to build stronger and lasting relationships. It also suggests that the key to a successful relationship would be to provide consumers with tailor-made promotions and messages that would bring various elements together to reach a larger percentage of the audience. The researcher does however state that it is essential for businesses to benchmark success and to effectively measure return on investment (ROI), otherwise it could become very challenging and difficult to drive growth. Measuring ROI can however be challenging. A recent white paper by Adobe revealed that 88% of the marketers surveyed didnt feel they could truly quantify the success of their social media efforts (Adobe Digital Index, 2012). Some logical starting points would be to use metric tools, measure interactions such as ‘likes and ‘shares and measure traffic to the sites (Burg, 2013). 3.0 Conclusion There is a lot of literature on various aspects including, but not limited to, the effects of social media on small and medium scale enterprises, identification of skill gaps in social media with specific emphasis to certain industries, general studies on implementation challenges, perception of social media on businesses, and barriers to adaptation of social media by businesses etc. Each researcher, however, talks about the importance of measuring the success of the social media activities on the business to enable further growth. They also discuss the importance of being able to fully understand the paradigm shift and having to constantly engage in effective ways of using social media and how any mistakes might jeopardise the business, its image and the reputation that has been built. References Adobe Digital Index (2012) Why Marketers arent giving social the credit it deserves, [Online], Available: https://success.adobe.com/assets/en/downloads/whitepaper/13926_digital_index_social_report.pdf[15 May 2014]. Anon (2012) ‘State of the Media: The Social Media Report, Neilsen, pp. 17-18. Burg, N. (2013) How To Measure Your Social Media Return On Investment, [Online], Available:https://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/ [10 May 2014]. BusinessWeek (2009) Beware Social Media Snake Oil, [Online], Available:https://scaledinnovation.com/innovation/publications/2009-12-busweek.pdf [10 May 2014]. Chaney, P. (2012) Brands should use social media to engage consumers, amplify messages and promote trust, Digital intelligence today, [Online], Available:https://digitalintelligencetoday.com/brands-should-use-social-media-to-engage-consumers-amplify-messages-and-promote-trust-survey-says/ [10 May 2014]. Drury, G. (2008) ‘Opinion Piece: Social Media: Should marketers engage and how can it be done effectively?, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, p. 274-277. Edelman, D.C. (2010) Branding in the digital age: Youre spending your money in all the wrong places, Harvard Business Review, [Online], Available:https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ar/1 [15 May 2014] Evans, L. (2010): Social Media Marketing: Strategies for engaging in Facebook, Twitter and other Social Media, USA, Que, pp.129-187. Groth, A. (2011) Business Insider: Toyota And Its Ad Agency Are Sued For $10 Million Over A Creepy Publicity Stunt, [Online], Available:https://www.businessinsider.com/toyota-saatchi-and-saatchi-10-million-sued-2011-9#ixzz31m6xt11x [15 May 2014]. IAB UK (2013) IAB Social Media Effectiveness Research, [Online], Available:https://www.iabuk.net/research/library/iab-social-media-effectiveness-research [10 May 2014]. Mangold, W.G., Faulds, D.J. (2009) ‘Social Media: The New Hybrid Element of the Promotion Mix Business Horizons, p.357. Olivas-Lujan, M.R. (2013) ‘Social Media in Strategic Marketing, Emerald Group Publishing Limited Qualman, E. (2012) Socialnomics: How social media transforms the way we live and do business, 2nd Edition, New Jersey: John Wiley Sons. Ratcliff, C. (2014) Why is Fords social media strategy so good?, [Online], Available: https://econsultancy.com/blog/64701-why-is-ford-s-social-media-strategy-so-good#i.1hg85cdq0eeios [10 May 2014]. Somerville, D. (2014): 18 Digital Marketing Trends you may not have heard about, [Online], Available:https://www.freshegg.co.uk/blog/18-digital-marketing-trends-for-2014 [10 May 2014]. Tuten, T.L. (2008) Advertising 2.0: Social Media Marketing in a Web 2.0 World, USA: Greenwood Publishing Group. Wilson, S. (2010): Social Media and Small Business Marketing, USA: University Business Printing and Press

How to Write a Compare and Contrast Essay

How to Write a Compare and Contrast Essay? The process of comparing and contrasting several objects is indispensable part of our daily routine. This is what a six-months-old baby does when considering a rattle toy to choose, this is what a school leaver does when choosing a college to apply to. But whether we choose a brand of orange juice in a supermarket or a type of holiday we want to take, the procedure is mainly the same: Identify the key features of each object. Consider them carefully. Analyze them comparing the objects. State the differences or the similarities. Make your choice. Writing a compare and contrast essay is just the same, but with the additional emphasis on structure, which will help you express your ideas clearly and can be organized in two ways: you can either state the similarities first and then the differences, or you can use the criteria method, analyzing both options with the view of a certain factor, then proceed with the next one and so on. So, there are two possible outlines for an award-winning essay: 1. Introduction (use a rhetorical question, a quote or some personal experience to catch the readers attention, state your topic and make up a thesis). 2. Main body: Similarities (identify at least three points and illustrate them with examples). Differences (three more points followed by the analysis of the things contrasted). 3. Conclusion (reformulate the key idea of your essay and clearly state your opinion). Alternatively, you can use a different type of the main body structure: Key point 1 (compare and contrast the objects according to the factor mentioning both differences and similarities). Key point 2 (do the same for the next factor). Consider the results you have got in both key ares and make a transition to the conclusion.

Adolf Hitler And The Nazi Party - 2747 Words

Adolf Hitler and his Nazi Party saw their acquisition of power in 1933 as more than simply a change of government. To the Nazis it represented the start of a transformation of German society in accordance with their ideology of National Socialism. This focused on all Germans, regardless of class or income, working for the national good as part of the Volksgemeinschaft, the People’s Community. In the period from 1933 to 1939, the Nazis ultimately achieved consensus in creating the Volksgemeinschaft through both propaganda and coercion. Propaganda and coercion ultimately underpinned the creation and the subsequent maintenance of the Nazi state with propaganda serving to popularize the regime and coercion suppressing any opposition. Post-war Germany was characterised by the social, political and economic turmoil that defined the new Weimar nation and with German society still suffering from a deep sense of national humiliation, it was unsurprising that the Volk (people) were attracted to the creation of a Volksgemeinschaft and the potential rebirth of German strength. Dr Joseph Goebbels’ ruthless propaganda machine ensured a positive image of Nazi society across all of Germany while counterbalanced by an institution of terror. The constant fear of violence and threat of concentration camps served to inhibit the forces of the opposition. Through this dual implementation of propaganda and coercion, the German people willingly collaborated or were coerced into carrying out NaziShow MoreRelatedAdolf Hitler And The Nazi Party1988 Words   |  8 PagesAdolf Hitler officially took political action to advance with his plans of world domination with his creation of the Enabling Act. 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Born: Apr 20, 1889 Died: Apr 30, 1945 Height: 5 9 (1.75 m) Spouse: Eva Braun (1945-1945) Children: Jean-Marie Loret (Son) Founded: Nazi Party, Schutzstaffel, Hitler Youth, GestapoRead MoreAdolf Hitler, The Leader Of The Nazi Party1153 Words   |  5 PagesAdolf Hitler, the leader of the Nazi Party, had his army kill 6-11 million people. These victims varied from gypsies, homosexuals, handicapped, Jews, and more. As stated by Adolf on his autobiography Mein Kampf, he believed that he was doing God’s work by exterminating the Jews. â€Å"...By defending myself against the Jew, I am fighting for the work of the Lord.† (Mein Kampf). His early life, education, and military training all have a crucial role in his rise to power during WWII. Hitler was born onRead MoreAdolf Hitler and The Nazi Party Essay594 Words   |  3 Pagesin history. It was in 1933 that Adolf Hitler was given power; as he was a part of the Nazi grouping in the Reichstag, the largest of the groups in the government by 1932. 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Australian Schools Deal Well with Diversity and Difference

Question: Do Australian schools deal well with diversity and difference? In your discussion make sure you refer to educational policies and real life referenced examples to support your point of view? Answer: Statistics has shown that more than 40 % of the Australians are born or at least their parents are born overseas. People in Australia are coming from more than 200 countries who speak almost 300 different types of languages. It includes the 50 indigenous languages that have brought diversity in the religious practices, customs and languages. The school and colleges in Australia reflect the growing religious and linguistic diversity that has been reflected by the nation. The students attending the same school and coming from the same neighborhood will come to school with different needs and their cultural back ground will be different (Australiancurriculum.edu.au, 2013). In this essay I will argue about the influence of the habits of the students and the teachers on the success of the students. I will also highlight on the ways in which the anti discriminatory practices of the teachers can influence the behavior of the students. The social reproduction theory has been used to explain the cultural diversity of the country. I will focus on the influence of ethnicity on the life of the students in Australia. The Australian schools reflect racism. Racism is seen in the schools and colleges in Australia in terms of racist abuse, discrimination and harassment (Ramesh, 2013). Life chances are the theory presented in social science that reflects on the opportunities of the individual in order to improve their quality of life. The concept is probabilistic in nature. There are certain factors that will influence the life of an individual and turn it in a certain manner. The socio economic status of an individual has positive correlation with the life chances of the individual. In this context I have to mention that gender and class are the most sensitive concepts of the social theory (Walder, Li Treiman, 2000). The picture of the theory of life chances can be explained that is held by the people residing in Australia. The Australians value the ways in which the government has proposed to maintain the health and well being of the people which is shared with the educational achievement of the individual. But it has been reported that more than four fifth of the children coming from the low income families in Australia (belonging below the age of seven) have f ailed to achieve good grades in English and Mathematics (Svallfors, 2005). This reflects the inequality that is faced by the children. This highlights the extent to which the life chances of the poor children are determined in the primary schools in Australia. Differences are noticed in the results of the rich and the poor children in the Australian schools. The theory of life chances is applicable to explain the social injustice towards the aboriginals in Australia (Yang et al., 2007). Social injustice is reflected in the Australian schools. The Australian aboriginal group suffers from extreme social injustice. They suffer from social injustice in absolute terms as well as in comparison with the non Aboriginal society (Stevenson, 2007). The concept of race has no biological basis in it but it is a social construct. The biological inferiority of a particular group of individuals has resulted in social injustice towards them. It has been stated the indigenous people in Australia are the most socially disadvantaged group. They are the most vulnerable towards the discriminatory practices (Keddie, 2005). They are subjected to racism. The theory explaining the social injustice towards the indigenous Australian group is the critical race theory. It focuses on the application of the critical theory for the examination of the culture that persists in the society and the intersection of the law, race and power in the society. The controversial issues that are involved in the pursuit of the inequality issues in Australia have been explained via this theory (Jacobsen, 2007). I have observed personal cultural bias in the Australian schools. The education system in Australia is subjected to cultural bias and this is reflected as more and more multiculturalism is noticed as a result of the diversity in the races, culture, values and language. I have noticed the impact of the cultural biasness in the performance of the indigenous and non indigenous group in the schools in Australia. The proportion of the Aboriginals and the Torres Strait islanders in the schools is increasing. But I have noticed that the teaching profile in the schools and colleges is dominated by the non indigenous population. There is need for the development of intercultural arrangements in the Australian schools. The personal cultural bias of the teacher has resulted in adverse impact on the students. It is evident from the difference of the indigenous population and the non indigenous population that the cultural bias has resulted in the variation of the academic performance of this gro up (Hickling Hudson Ahlquist, 2003). The cultural bias towards the indigenous students in the Australian schools can be explained by the critical race theory. It explains the effect of racism on the Aboriginal population. It also highlights the need of professional development of the white teachers for meeting the need of the Aboriginal students as well as the non indigenous students (Durey, 2010). The dominant discourses are prevalent in the Australian schools. The non indigenous population in the Australian schools has a tendency of dominating the indigenous population. The non indigenous white population of the Australian schools considers the ethnic group as the most myriad group of population (Ryan Huyton, 2002). The indigenous students in the Australian schools experience racism that range from harmful assumptions by the non indigenous population, paternalism and prejudices towards the group of people. The indigenous populations are also subjected to violence by the non indigenous group. The dominant culture in Australian exercises their power over the non indigenous population. The pedagogies that are used by the teachers are disempowering for the students. The dominance of the non indigenous population towards the indigenous group of people can be explained in terms of the social reproduction theory. It put emphasis on the structure and activities that transmit social inequality from one generation to the next generation. The social inequality can be explained in terms of cultural capital that promotes the dominance of the particular section of the society in terms of non financial social assets (Catana, 2014). The dominance by the non indigenous population on the Aboriginals population is prevalent in the Australian schools. The non indigenous Australian population would discriminate the indigenous Australians in the schools when they are sitting adjacent to them by passing heinous comments. The indigenous population faces discrimination in the public transport and also at work place. This has marked the increase of absenteeism among the indigenous population. This has affected the academic achievement of the Indigenous students. The indigenous students have poorer access to the resources which has hindered the path of their academic growth. The schools have to develop their intercultural understanding in order to bridge the gap between the indigenous and non indigenous population. The Australian schools have to develop a broad curriculum provision. There should be a shared vision in the school community with high expectations for the success of the students as well as the staff members. T he school must create a learning environment that is responsive to the individual need of the students. The teachers must proactively include ways in which there is continuous improvement in the ways of treatment towards the indigenous group. This can be achieved by introducing quality career education in the schools (YATES COLLINS, 2010). The theoretical framework that can explain the power that is operating in the non indigenous population towards the indigenous group is the cultural capital theory. The framework promotes social mobility in various sectors which includes the education sector and other social aspects. It emphasizes on analyzing the difference in the outcome of the children as a result of inequality and racism. The social capital aspect of the cultural capital theory focuses on the resource that is based on group membership and the relationship amongst the group members. It highlights the command of a particular section of the society on the minority group. Inequality persists in the Australian school. The non indigenous students adopt a dominant position in the schools. The white teachers tend to have a biased approach towards the indigenous population. The cultural capital theory can well describe the dominance on the indigenous Australian population. The non indigenous population of the society enjo ys a higher status in the society in terms of resources of knowledge, education and skills available to them. It is evident from the example provided in the previous paragraph that the indigenous populations are subjected to dominance by the non indigenous Australians. Thus power imbalance is evident in the society. The New South Wales Department of Education and Communities is committed towards improving the outcome of education of the indigenous population in Australia, This is done in order to provide academic resources to the indigenous population so that the students can excel their academic performance. On fulfillment of the goals set by the committee the Aboriginal population will be able to gain better outcomes amongst the broader students population. The department is committed towards increasing the knowledge and understanding of the Aboriginals considering them as the first peoples of Australia. The department is committed towards providing cultural education to all the staff members and students so that they can value the culture of the Aboriginals. The Australian Government provides funding to the schools run by the Government and the non Government institutions to promote the education to the indigenous population. They are considered as an integral part of the society and their kn owledge and expertise is valuable for the economic development of the country. The Government has recognized the importance of teacher quality in the school. It is an influencing factor for the engagement of the students and achievement of the students. The policies have been quite effective in eradicating the issue of discrimination towards the indigenous population. But the issue has not been resolved to the full extent (Rowse, 2015). The policies devised by the Government showcase the exhibition of power to promote the equality in the Australian schools in order to eradicate discrimination. The theory that can explain the power exercised by the Government is the cultural capital theory. They are focused towards promoting the well being of the indigenous students in almost all the schools in Australia (Taylor, 2014). The economic capital can be relatively converted into the cultural capital that is required by the students to value and accredit. The lack of the cultural capital results in educational failure. The power exercised by the Government to raise the cultural capital of the school by providing the adequate resources is evident from the increase in the literacy rate of the indigenous population. The social background of the individual and the highest level of education achieved have become very strong. In this context the power exercised by the Government has become very important. The Government has taken a strong position in order to address to the inequality issues faced by the indigenous population in the Australian schools (Davidson, 2011) ; (Yosso *, 2005). The essay has identified the ways in which the Australian schools deal with diversity and difference. For this purpose I have provided a brief idea of the various discrimination issues faced by the indigenous population in Australia. I have highlighted the ways in which the indigenous population is barred from achieving academic excellence as a result of discrimination against them. I have highlighted the issue with respect to the critical theory, social reproduction theory and the cultural capital theory. I have provided certain examples to show the ways in which the indigenous population in Australia face discrimination. The power of the non indigenous population has been identified. I have tried to provide the education policies implemented by the Universities and the Government organizations in order to address to the inequality issues in the country. The Government has analyzed the inequality and power imbalance issues in the country. They have formulated ways in which the inequ ality issues can be exempted. I have provided certain measures taken the Government to address to the inequality issues in the Australian countries. The theoretical aspect of the inequality issues has been identified and explained with respect to the power exercised by the Government to eradicate the inequality issues by the Government. References Australiancurriculum.edu.au,. (2013).Student Diversity and the Australian Curriculum. Retrieved 18 March 2015, from https://www.australiancurriculum.edu.au/StudentDiversity/Pdf/StudentDiversity Catana, S. (2014). Teaching Cross-cultural Communication Issues A Way of Successfully Integrating into the Multicultural Knowledge Society.Procedia - Social And Behavioral Sciences,128, 343-348. doi:10.1016/j.sbspro.2014.03.168 Davidson, I. (2011). The Politics of Suffering: Indigenous Australia and the End of the Liberal Consensus by Peter Sutton.American Anthropologist,113(1), 186-187. doi:10.1111/j.1548-1433.2010.01321_24.x Durey, A. (2010). 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