Obesity and cancer – Linked to what level

Or then again conceivably aggravate for a disease visualization? These issues are tended to in this report, with references to numerous investigations entertainer d at the populace level, and at the sub-atomic level †endeavoring to connect malignant growth movement (prostrate disease), seriousness and event, mind h manifestations of weight â€, for example, instinctive fat, gridlocked levels, etc.Focusing fundamentally on the dopamine levels in hefty (disease/non disease) patients, in vitro tumor culture studies and information from prostrate/bosom malignant growth patients †this report plans to allude to a potential instrument which underlies disease movement based on the information from above examinations and clarify how corpulent TTY as a condition, fits In the component of tumor movement. Prologue to stoutness †The primary angle in regards to heftiness is the evaluation of the state of being called ‘obese'.For the reason for this report (and for the greate r part of the investigations alluded to) †PC tomography produced estimations in the request for ?comma region in the focal stomach districts (I. E. †of instinctive fat), Is characterized as the condition for heftiness. On the other hand, different evaluations, for example, squander Hip proportions, Body Mass Index, and so forth are additionally used to characterize or relate explicit parts of body structure to the state of being fat or its relate deed metabolic conditions. 9] Central (instinctive) weight is portrayed by metabolic disorder, for example, †insulin obstruction, hyperglycemia, hyperventilates, dislodging, hypertension, and risky and cellular material Tory states [81. Which are all reasonably conditions that cause numerous complexities in peers happening bites the dust asses †anyway the focal point of this report subtleties the immediate ramifications of corpulence, and the atoms included †trailed by a speculation from this contextual investigatio n on hormonal malignancies. The sub-atomic side effects and impacts of stoutness on a patient's physiological framework ar Fig. †Diagrammatic portrayal of a portion of the potential components for corpulence related prostate malignant growth movement. GIF-I = insulin-like development factor 1; IL-6 = interleukin 6; VEGA = vascular endothelial development factor; GHB = sex-hormone restricting globulin. [8] Molecular qualities of heftiness †coming up next are attributes/side-effects of corpulence and their separate jobs distinguished in different hormonal (prostrate/bosom) malignancy examines †Hypersensitiveness †Geiger serum levels of insulin brings about diminished creation of Sex-Hormone Binding Globulin (GHB).GHB interceded restraint of bosom tumors has as of late honey bee n recognized in writing [1]. Thus, this trademark is closely resembling loss-of-hindrance for bosom malignant growth cells. Additionally, it brings about more elevated levels of free androge n's and estrogen †which have been ensnared in expansion of bosom tumors, and movement of hormonal malignancies as a rule. Diminished Testosterone levels †have noteworthiness in prostrate malignant growth, as lower testosterone levels have been related with high-read prostrate diseases. The trademark being of higher multiplication and less separation in the tumor. 2] Perpetuation of TNT-alpha †by ideals of more elevated levels of TNT-alpha in serum, there is higher vulnerability to irritation and aggravation without anyone else has a likely job as a malignant growth advancing occasion at some random site. [Smith's Term Paper] Dopamine discharges by fat tissue are secured with a couple of models †o Lepton †is a dopamine emitted essentially by White Adipose Tissue (WATT), and has been shoo win to be dynamic in the development of regenerative tissue (counting the prostrate). Also, has be en decidedly associated with instinctive stoutness and enormous prostrate t umors [4].Studies have demonstrated that lepton advances the multiplication of androgen-free prostate malignant growth cell lines. It has likewise been appeared to advance vascular endothelial cell profiler and misdiagnoses in vivo, forms that are urgent to permit malignant growth movement. Additionally, it has been decidedly related with expanded prostrate malignant growth cell movement (suggesting intrusion and metastasis) [5]. Component of activity †The expansion reaction of prostate malignant growth cells to lepton has been demonstrated o include intracellular flagging particles, for example, genuineness ingrain 3-kinas (POP-K) and c-June NH-terminal kinas NON). 10] o Interleukin-6 †33% of the coursing level emission of IL-6 is from fat tissue. It is straightforwardly corresponding to instinctive corpulence and insulin opposition. Its ordinary job being in modulo activity of invulnerable reaction and cell-capacities †it is essentially a development inhibitor. None theless, as of late it has been appeared to experience a change in its job from development inhibitor related with neuroscience separation to trigger joined by androgen receptor desert flora activity in prostrate malignancy movement [6].Prostrate disease societies have been appeared to discharge elevated levels of IL-6, and it is accepted that interminable presentation to this dopamine prompts loss-of-development restraint in tumor cells. Serum IL-6 levels >7 pig/ml are related with a poor guess in men with prostate malignancy. O Vascular Endothelial Growth Factor (VEGA) †VEGA levels are emphatically associated with instinctive weight, and it is an intense nitrogen that takes into consideration cell-relocation, misdiagnoses and smaller scale vascular penetrability. It subsequently, has an immediate development factor impact on tumor movement of all ski promotions of cancer.Aggressive high evaluation malignant growths all show elevated levels of VEGA emissions. It is the reas on apotheosized that heftiness driven rise in VEGA levels is an intense preparing occasion for all types of c outrage, uncommonly hormonal malignant growths. O Depiction †this is a dopamine that is contrarily associated with weight and instinctive fat. It has been distinguished as a potential remedial specialist in numerous corpulence related metabolic co signs, for example, diabetes, hypertension, and so on. Consequently, by righteousness of its contrary nature to other fat home, it is speculated to be the ‘anticancer' dopamine. It is likewise adversely connected with high h grade prostrate and bosom cancers.The capacity of portrayal is by means of its two essential receptors, which have a spatial didst fiction that is represented by other development factors and fat. Studies have likewise recognized JUNK and sign transducer and activator of interpretation 3 (STATS) as normal downstream effectors of portrayal. Both JUNK a d STATS play of cell multiplication, separation, and apotheosis during different physiologic and pathologic occasions, for example, tumor improvement. [7] Discussion/Analysis †Getting fat †Starting in sequential request of event, in a patient's life †initial, one must get fat for any dangers to be present.Is this fundamentally, valid? Truly. Not that non-fat individuals are fundamentally chance free or improbable to get malignancy †yet corpulence is emphatically related with numerous types of disease, so hazard is guarantee deed. Nourishments containing significant levels of immersed unsaturated fats and cholesterol are explicitly t he ones that are involved being developed of focal stomach corpulence. Tile corrosive (or Omega 6 polyunsaturated unsaturated fat) is a constituent of creature at that has been emphatically ensnared in prostrate disease movement/metastasis [12].Also, low-fat culture mechanism for in vitro tumor societies brought about diminished multiplication rates and low-fat weight control plans for tumor bearing bare mice additionally indicated more slow movement of tumors. White Adipose Tissue (WATT †a sub-grouping of fat tissue, which is to a great extent present in instinctive fat), is fundamentally co-relatable to utilization of creature fat and soaked unsaturated fats. It is perceived as a metabolically dynamic endocrine organ †a portion of the emissions of which have been recorded previously. Thus, there is certainly a connection between one's eating regimen and malignant growth prognosis.The job of heftiness †Obesity has been conventionally named a condition that smothers non-forceful illnesses and quickens the forceful ones. How evident this generalization might be, isn't the subject of this report †yet regardless the announcement remains constant for malignant growth movement. To state that disease (of any structure) might be ‘induced' by stoutness, is certainly not a Justifiable states .NET based on right now accessible information. None theless, ‘cancer movement' is certainly an undertaking that stoutness can remote to adequacy (of the tumor).

Analyze adequately the extent to which the author of the Gospel of Essay

Investigate enough the degree to which the writer of the Gospel of Luke and the Acts of the Apostles was effective in presentin - Essay Example The Gospel of Luke's accomplishment in introducing the Truth about Jesus eternality initially started with the anunciation of Jesus birth. Specifically, Luke predicted the happening to Jesus as a Messiah and His Immaculate Concepcion through the Angel Gabriel which can be found in Luke 1:30-31â that says the blessed messenger said to her, â€Å"Do not be apprehensive, Mary, for you have discovered kindness with God.â And see, you will imagine in your belly and bear a child, and you will call his name Jesus.† Also in a similar gospel, Jesus heredity was uncovered that follows back to the main man Adam, to the Kings David to Abraham validating that He came straightforwardly from the line of David through this section in the Bible And the heavenly attendant said to them, â€Å"Fear not, for view, I bring you uplifting news of incredible satisfaction that will be for all the people.â For unto you is brought into the world this day inâ the city of Davidâ a Savior, who isà ¢ Christâ the Lord.â And this will be an indication for you: you will discover a babyâ enveloped by wrapping up fabrics and lying in a manger† (Luke 2:10-13). ... Jesus goes about as Son of God and His Truths were additionally showed in the Gospel of Luke whereby He performed numerous wonders that incorporates mending deadened men (5:18-25, 6:6-10) to raising the dead (7:11-15; 8:41-42, 49-56) which added to the Gospel of Luke's achievement in introducing of Jesus Christ's Truths. At long last, the Truth that Jesus was in fact the Son of God was prove with His execution, restoration and rising The Christ will experience the ill effects of the dead on the third day, and atonement and absolution of sins will be lectured in his name. Luke 24:46-. Without Jesus revival and climb, Jesus would not have been raised as a God yet rather a man who might be authentic however by the by mortal. There are additionally sections in the Gospel of Luke that legitimately attributed Jesus Christ as the Son of God especially in Luke 3:22â where it unequivocally tended to Jesus as Son of God saying and the Holy Spirit plummeted on him in real structure, similar to a pigeon; and a voice originated from heaven,â â€Å"You are my darling Son; with you I am well pleased.† Jesus Christ reason for existing was likewise expressed in the Gospel of Luke For the Son of Man came to look for and to spare the lost (Luke 19:10). To approve this further, Jesus Christ tended to God as Father in Luke 23:46 when he was killed and His human spirit going to bite the dust just to restore and rise into Heaven. This record made itt unquestionable that without a doubt Jesus Christ is a Son of God with the words then Jesus, getting out with a noisy voice, stated, â€Å"Father, into your hands Iâ submit my spirit!†. What's more, as though this isn't sufficient to validate that Jesus Christ is in reality the Truth, Luke 24:46â further described Accordingly it is composed, that the Christ ought to endure and on the

Death penalty †capital punishment Free Essays

Capital punishment has started quite a while prior, maybe since Eighteenth Century B.C. And a hundred or possibly thousand quantities of killers and crooks have been condemned of it. We will compose a custom article test on Capital punishment †the death penalty or then again any comparable subject just for you Request Now  But the inquiry despite everything remains and is constantly easy to refute whether it is perfect to have capital punishment or not. I may not be legitimately influenced by this death penalty. Yet, at the rear of my brain, I likewise inquire as to why there must be capital punishment or not.â And as I adjusted my perspectives and thoughts regarding this, the idea that there should no capital punishment gauges more. Presently, let’s investigate the historical backdrop of capital punishment. This discipline has for some time been rehearsed since the hours of King Hammurabi of Babylon for 25 unique violations. Capital punishment was likewise made as the main discipline for all violations as per Draconian Code of Athens, Hittite Code and Roman Law of Twelve Tablets.â The discipline of death is brought through suffocating, hanging, copying alive, execution, pounding the life out of, and beheading.â And observe the wrongdoings they thought about deserving of capital punishment: not admitting to a wrongdoing, injustice, chopping down and tree and taking. (Capital punishment Information Center, 2007) America was then impacted by Britain during the provincial period.â And the offenses culpable of death incorporates taking grapes, murdering chickens, denying the â€Å"true God† or striking one’s guardians. Seeing that these are just minor offenses whenever taken into contemplations, abolitionist developments were framed. Some got effective of annulling capital punishment like in Austria and Pennsylvania aside from murder and conspiracy. In any case, it progress again in Twentieth Century and five out of six abolitionist nations restored their capital punishment as the America enters World War I.  The beneficial thing is that the quantity of executions diminished as different countries concurred that capital punishment be constrained if not abrogated. So even around then, there are developments of canceling demise penalty.â Although sooner or later, others consider it to be an important social measure. In any case, the same number of others do as such, I don’t concur of this death penalty. As I accept that nobody has the privilege to take one’s life for reasons unknown. Others contend that capital punishment discourages wrongdoing. Yet, is rehearsing it not another wrongdoing where you additionally slaughter a human?â And as usual, two wrongs will never make a correct thing. For as far back as years, hundred quantities of detainees were seen as blameless and discharged from the passing row.â Imagine how they would confront the general public again.â They may maybe be harmed inside, dreading demise, distrusting the equity what not.  And then there were individuals who have gotten capital punishment and at long last were found not guilty.â The creepy punishment is actually a barbarous discipline but was not taken cautiously by those in authority.â How would one be able to acknowledge it at that point? I additionally accept that one can in any case change.â One can even now begin another life. One can have another existence with his family.â And capital punishment denied them this possibility. The time they would spend inside the jail would at any rate let them consider their offenses and understood their mix-ups. Condemning them to death would simply make their life easier.â But on the off chance that they will remain in prison, they would endure the outcomes of their bad behaviors and acknowledge how much prettier life is outside in the event that they didn’t carry out the wrongdoing. Presently this is my opinion.â And this subject of death has consistently been far from being obviously true for the past centuries.â It is then up to you whether you would concur with me or not.â But perhaps we ought to consistently take a gander at the realities and not only standing apart with our prompt thoughts about this death penalty as well as with every single other issue. Be basic. References: School Net Forum. (2007). Recovered August 26, 2007, from College Net: http://www.collegenet.com/choose/application/app?service=external/Forumsp=1882 Capital punishment Information Center. (2007). Recovered August 26, 2007, from Death Penalty Data Center: http://www.deathpenaltyinfo.org/article.php?scid=15did=410# IntroductionoftheDeathPenalty Step by step instructions to refer to Death punishment †the death penalty, Essay models

Social Media Marketing Essay Example Pdf - Free Essay Example

Sample details Pages: 8 Words: 2347 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Critical essay Level High school Tags: Social Media Essay Did you like this example? A critical discussion on social media marketing and what makes a successful social media strategy Introduction The term social media can be defined as â€Å"Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to as ‘user-generated content, which means anyone is able to post with minimal restrictions or oversight.† (Wilson, 2010) There has been a huge explosion in business social media marketing, used to engage effectively with consumers and as such, there is a lot of research and literature on the impact of social media on organisations. This has been brought about by the remarkable increase in the progression and adaptation of technology, demanding that businesses rethink their digital marketing strategies. Don’t waste time! Our writers will create an original "Social Media Marketing Essay Example Pdf" essay for you Create order The aim of this essay is to critically review social media marketing and to analyse the reasons behind its success. The essay further aims to discuss the models and frameworks that support successful social media strategies for organisations, both large and small. This essay offers a platform that would enable the reader to understand the need for this research and also provides a background about recent developments both in the industry and in research circles with respect to social media branding. The rapid development of technology, and the reach of such technologies at affordable costs, have revolutionised the ways in which businesses operate today. The Internet is being used by millions of people at this very moment; therefore these technologies have led to a paradigm shift in the way that communication happens. Business reputation and presence in a market is more driven by ‘social media. (Tuten, 2008) It can also be noted that the shift and focus on social m edia has been drastic and many businesses have been caught off-guard. However, the use of social media has created opportunities for online marketers to engage with customers who they wouldnt otherwise have been able to reach using traditional marketing methods. This reach though, has posed many challenges to businesses that have viewed social media like any other traditional media, such as magazine or television, thus causing wider gaps rather than bringing them closer to the customers (Qualman, 2012). On the contrary, it can be said that more and more retailers and business are becoming increasingly aware of social media and are waiting to exploit the potential that it offers (Olivas-Lujan, 2013). Background Social Media is a relatively new form of marketing that just about every business today is at least aware of, if not already utilising it in some form or another. The global fixation with social media, or social networking as its often referred to, can be easily compared to the hysteria of the Internet revolution in the 1990s. As reported by Mangold and Faulds (2009), this marketing medium differentiates from the traditional communication channels in terms of reach, frequency and immediacy, with the most obvious difference being user-generated content. Business Investment It is perhaps not surprising why businesses across the world are investing in this new form of communication to reach their consumers and stakeholders. Searching on the term ‘social media sites or ‘social networking on any Internet search engine brings up dozens of networks including the popular Facebook, Twitter, LinkedIn, Instagram, and YouTube – the list appears endless. Expenditure on social media by businesses is on the rise. A recent study by the IAB (Internet Advertising Bureau) shows that in the first half of 2014 in the UK alone, there has been a rise of 53% in the spend on social media by businesses, with a total contribution of  £242.5 million (Somerville, 2014). Another study by IAB on FMGC sector, consisting of more than 4500 survey responses and 800 interviews, showed that 90% of customers would use social media to refer the brands to peers, four in five customers would buy products that have good social media coverage and 83% would be willing to try products that are popular in social media (Anon, 2012). Consumer Choice and Motivation A research study conducted by Mass Relevance that provides a social media curation platform to clients found that 59% of consumers will more likely trust a brand that has presence in social media and 64% of the consumers interviewed have already made purchases based on social media presence and reviews (Chaney, 2012). Appendix 1 shows the social media advertising effects on consumers (Source: Neilsen Survey: Anon, 2012) A study for Harvard Business Review by Edelman (2010) discusses how the Internet and social marketing has changed not only the way businesses operate but also how consumers choose their products. It takes the reader through the funnel metaphor that was previously being used by marketers to understand how consumers select their products and how this has moved to a more open-ended approach whereby consumers no longer follow a methodical approach of selecting products. It stresses how important it is for brands to connect with consumers and it also studied the consumers decisions across five different industries, namely automobile, skincare, insurance, mobile telecommunications and electronics, across three different continents. Based on the results of the study, it proposed a four-stage model that focuses on todays consumers using social media for advocating products and also purchasing based on the reviews and backing received. The research takes the reader through the entire customer journey and informs businesses what they should not focus energy and resources on. Providing statistical information about various surveys enables organisations to identify the key areas they should concentrate on in order to build a solid brand image online. From the above, it can be understood that social media has a profound impact on consumer choice in terms of brand and product selection and that it is key to engage effectively with customers. There is a lot of literature that discusses social media impact on consumers and why businesses should engage with customers, exploiting social media to provide value added etc. The main aim of this essay is to look into various key researches in this area and to provide an overview of effective social media marketing strategies for businesses. 2.1 Social Media Strategy While social media has its benefits, it is important that businesses are acutely aware of their own social media strategies. One faux-pas might prove to be detrimental to brand image and performance. For example, an indepth study conducted by BusinessWeek (2009) discusses social media hype and the disadvantages it may have on a business. For instance, the potential risks social media marketing poses if employees waste their time on social networking sites instead of on productive tasks in the interests of the organisation. It also forewarns of blunders that could have a profound negative impact on the business itself. This statement is supported by providing evidence in the study that many social media campaigns fail and it sites the example of one such campaign by Saatchi Saatchis campaign for Toyota Matrix, which led to a lawsuit of $10 million (Groth, 2011). If this happens with a small and medium enterprise, it may reap havoc on the business. The study by BusinessWee k (2009) also says that it is hard to quantify the outcomes that social media creates, such as trust and loyalty. Hence it is important to have a good and well thought out social media strategy tailored to the organisations needs. For example, selecting which social networking sites to subscribe to and what kind of content should be posted, and how frequently, are a key areas of a social media strategy. One global organisation that appears to have mastered its social media strategy is car manufacturer, Ford. In a recent case study the researcher explains how Ford has included the key success elements in its strategy including customised posts, user connectivity through tone of voice and perhaps most importantly, a social media team that reads and responds to every single comment made by followers (Ratcliff, 2014). However, it is worth noting that Ford has worked out what works for its own business, and this exact strategy may not necessarily drive the same achievement for different organisations. Social media is not the responsibility of one single person within the organisation, rather a collective responsibility of all employees. Social media policies and ‘etiquette guidelines need to be developed and strictly adhered to, in order to prevent the risk of employees wasting time and also to clearly define who owns the communication/conversation, the level of transparency in communications, the tone and frequency of messages, building trusting and long-lasting customer relationships etc. The social media strategy should also specifically define the outcomes, the ways in which to measure these outcomes and the total spend on social media activities along with dedicated resources. For a social media strategy to work, it is important that the communication is two-way and that customer opinion is valued. Similarly, it is pivotal to integrate social media marketing with the overall online marketing strategy and share contents with the user s in a social media-friendly ‘pressroom. Effective collaboration and providing value content plays a major role in determining the success of a social media marketing strategy (Evans, 2010). A good social media marketing model should be adopted in order to target the right customers, engage with them, constantly work towards attracting more potential customers and building a good brand image. Figure 2 (Appendix) depicts a three-phased approach in the social media marketing model. Firstly, customers need to be understood from what they perceive about the brand and also their networks. Secondly, the key influencers are analysed to assess what interests customers. The third and final phase is engagement and interaction with the customers. This model gives a broad overview of the social media engagement phases. There are various models in vogue today and each model can work well for a specific business or sector. Depending on the requirements of the business, it is esse ntial to work on a model that would add value to the business and also act as a powerful tool to facilitate the achievement of social media goals for the business. Social media marketing model should be aligned to the social media strategy of the business. Return on Investment Drury (2008) discusses how marketers of various industries and businesses can effectively engage in social media marketing. The paper gives a fairly comprehensive view on what social media is and the role of marketing within it. It discusses how social media can be monetised by the marketers and the researcher talks about how marketing is no longer one-dimensional and it is therefore essential for businesses to engage with consumers to build stronger and lasting relationships. It also suggests that the key to a successful relationship would be to provide consumers with tailor-made promotions and messages that would bring various elements together to reach a larger percentage of the audience. The researcher does however state that it is essential for businesses to benchmark success and to effectively measure return on investment (ROI), otherwise it could become very challenging and difficult to drive growth. Measuring ROI can however be challenging. A recent white paper by Adobe revealed that 88% of the marketers surveyed didnt feel they could truly quantify the success of their social media efforts (Adobe Digital Index, 2012). Some logical starting points would be to use metric tools, measure interactions such as ‘likes and ‘shares and measure traffic to the sites (Burg, 2013). 3.0 Conclusion There is a lot of literature on various aspects including, but not limited to, the effects of social media on small and medium scale enterprises, identification of skill gaps in social media with specific emphasis to certain industries, general studies on implementation challenges, perception of social media on businesses, and barriers to adaptation of social media by businesses etc. Each researcher, however, talks about the importance of measuring the success of the social media activities on the business to enable further growth. They also discuss the importance of being able to fully understand the paradigm shift and having to constantly engage in effective ways of using social media and how any mistakes might jeopardise the business, its image and the reputation that has been built. References Adobe Digital Index (2012) Why Marketers arent giving social the credit it deserves, [Online], Available: https://success.adobe.com/assets/en/downloads/whitepaper/13926_digital_index_social_report.pdf[15 May 2014]. Anon (2012) ‘State of the Media: The Social Media Report, Neilsen, pp. 17-18. Burg, N. (2013) How To Measure Your Social Media Return On Investment, [Online], Available:https://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/ [10 May 2014]. BusinessWeek (2009) Beware Social Media Snake Oil, [Online], Available:https://scaledinnovation.com/innovation/publications/2009-12-busweek.pdf [10 May 2014]. Chaney, P. (2012) Brands should use social media to engage consumers, amplify messages and promote trust, Digital intelligence today, [Online], Available:https://digitalintelligencetoday.com/brands-should-use-social-media-to-engage-consumers-amplify-messages-and-promote-trust-survey-says/ [10 May 2014]. Drury, G. (2008) ‘Opinion Piece: Social Media: Should marketers engage and how can it be done effectively?, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, p. 274-277. Edelman, D.C. (2010) Branding in the digital age: Youre spending your money in all the wrong places, Harvard Business Review, [Online], Available:https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ar/1 [15 May 2014] Evans, L. (2010): Social Media Marketing: Strategies for engaging in Facebook, Twitter and other Social Media, USA, Que, pp.129-187. Groth, A. (2011) Business Insider: Toyota And Its Ad Agency Are Sued For $10 Million Over A Creepy Publicity Stunt, [Online], Available:https://www.businessinsider.com/toyota-saatchi-and-saatchi-10-million-sued-2011-9#ixzz31m6xt11x [15 May 2014]. IAB UK (2013) IAB Social Media Effectiveness Research, [Online], Available:https://www.iabuk.net/research/library/iab-social-media-effectiveness-research [10 May 2014]. Mangold, W.G., Faulds, D.J. (2009) ‘Social Media: The New Hybrid Element of the Promotion Mix Business Horizons, p.357. Olivas-Lujan, M.R. (2013) ‘Social Media in Strategic Marketing, Emerald Group Publishing Limited Qualman, E. (2012) Socialnomics: How social media transforms the way we live and do business, 2nd Edition, New Jersey: John Wiley Sons. Ratcliff, C. (2014) Why is Fords social media strategy so good?, [Online], Available: https://econsultancy.com/blog/64701-why-is-ford-s-social-media-strategy-so-good#i.1hg85cdq0eeios [10 May 2014]. Somerville, D. (2014): 18 Digital Marketing Trends you may not have heard about, [Online], Available:https://www.freshegg.co.uk/blog/18-digital-marketing-trends-for-2014 [10 May 2014]. Tuten, T.L. (2008) Advertising 2.0: Social Media Marketing in a Web 2.0 World, USA: Greenwood Publishing Group. Wilson, S. (2010): Social Media and Small Business Marketing, USA: University Business Printing and Press

How to Write a Compare and Contrast Essay

How to Write a Compare and Contrast Essay? The process of comparing and contrasting several objects is indispensable part of our daily routine. This is what a six-months-old baby does when considering a rattle toy to choose, this is what a school leaver does when choosing a college to apply to. But whether we choose a brand of orange juice in a supermarket or a type of holiday we want to take, the procedure is mainly the same: Identify the key features of each object. Consider them carefully. Analyze them comparing the objects. State the differences or the similarities. Make your choice. Writing a compare and contrast essay is just the same, but with the additional emphasis on structure, which will help you express your ideas clearly and can be organized in two ways: you can either state the similarities first and then the differences, or you can use the criteria method, analyzing both options with the view of a certain factor, then proceed with the next one and so on. So, there are two possible outlines for an award-winning essay: 1. Introduction (use a rhetorical question, a quote or some personal experience to catch the readers attention, state your topic and make up a thesis). 2. Main body: Similarities (identify at least three points and illustrate them with examples). Differences (three more points followed by the analysis of the things contrasted). 3. Conclusion (reformulate the key idea of your essay and clearly state your opinion). Alternatively, you can use a different type of the main body structure: Key point 1 (compare and contrast the objects according to the factor mentioning both differences and similarities). Key point 2 (do the same for the next factor). Consider the results you have got in both key ares and make a transition to the conclusion.

Adolf Hitler And The Nazi Party - 2747 Words

Adolf Hitler and his Nazi Party saw their acquisition of power in 1933 as more than simply a change of government. To the Nazis it represented the start of a transformation of German society in accordance with their ideology of National Socialism. This focused on all Germans, regardless of class or income, working for the national good as part of the Volksgemeinschaft, the People’s Community. In the period from 1933 to 1939, the Nazis ultimately achieved consensus in creating the Volksgemeinschaft through both propaganda and coercion. Propaganda and coercion ultimately underpinned the creation and the subsequent maintenance of the Nazi state with propaganda serving to popularize the regime and coercion suppressing any opposition. Post-war Germany was characterised by the social, political and economic turmoil that defined the new Weimar nation and with German society still suffering from a deep sense of national humiliation, it was unsurprising that the Volk (people) were attracted to the creation of a Volksgemeinschaft and the potential rebirth of German strength. Dr Joseph Goebbels’ ruthless propaganda machine ensured a positive image of Nazi society across all of Germany while counterbalanced by an institution of terror. The constant fear of violence and threat of concentration camps served to inhibit the forces of the opposition. Through this dual implementation of propaganda and coercion, the German people willingly collaborated or were coerced into carrying out NaziShow MoreRelatedAdolf Hitler And The Nazi Party1988 Words   |  8 PagesAdolf Hitler officially took political action to advance with his plans of world domination with his creation of the Enabling Act. He took all the governmental p owers away from the Reichstag and distributed them to himself and his cabinet. By creating the Enabling Act, he had given himself the ability to create doctrines, control the budget and approve treaties. Hitler removed the legal power that the German government possessed and gave it to himself which have him the upper hand in the situationRead MoreAdolf Hitler And The Nazi Party889 Words   |  4 PagesIn 1933, Adolf Hitler was legally named chancellor of Germany by President Paul von Hindenburg. In the following years, Hitler would take power as Fà ¼hrer and the Nazi party would create laws that pretty much allowed them to kill eleven million people. While the anti-semitic laws and the laws against â€Å"undesirables† were horrible, they were still laws. The truth of the matter was that Hitler belonged to the Nazi party and it was a legitimate political party with a substantial following; and their lawsRead MoreAdolf Hitler And The Nazi Party2566 Words   |  11 PagesAs the Nazi Party took power in the early 1930’s, the whole world was entering a depression. By the early 1930’s, fascist policy seeped into German government and brought Germany out of a deep recession. In the early 1930’s, Keynesian thought was emerging and Germany was amidst recovery from reparations for World War I and required a strong government to get them out of it. The Nazi party believed that in order to get themselves out of recession, they needed to first bring the unemployment rateRead MoreAdolf Hitler And The Nazi Party1333 Words   |  6 PagesHitler as Chancellor In January 1933, Adolf Hitler capitalized on his appointment to Chancellor as a new government began forming around him. Conservative politicians responsible for placing him in power had envisioned a way to harness Hitler and the Nazi party (also known as the National Socialist German Workers’ Party) to establish an authoritarian government by replacing the republic. Hitler, recognizing the circumstances, masterfully established his own totalitarian regime and maintained completeRead MoreAdolf Hitler : The Leader Of The Nazi Party905 Words   |  4 PagesAdolf Hitler was a German politician who was the leader of the Nazi Party, He was the Chancellor of Germany from 1933 to 1945, and Fà ¼hrer of Nazi Germany from 1934 to 1945. As dictator of the Germany, he started World War II in Europe with the invasion of Poland in September 1939, and was the leader to the Holocaust. Born: Apr 20, 1889 Died: Apr 30, 1945 Height: 5 9 (1.75 m) Spouse: Eva Braun (1945-1945) Children: Jean-Marie Loret (Son) Founded: Nazi Party, Schutzstaffel, Hitler Youth, GestapoRead MoreAdolf Hitler, The Leader Of The Nazi Party1153 Words   |  5 PagesAdolf Hitler, the leader of the Nazi Party, had his army kill 6-11 million people. These victims varied from gypsies, homosexuals, handicapped, Jews, and more. As stated by Adolf on his autobiography Mein Kampf, he believed that he was doing God’s work by exterminating the Jews. â€Å"...By defending myself against the Jew, I am fighting for the work of the Lord.† (Mein Kampf). His early life, education, and military training all have a crucial role in his rise to power during WWII. Hitler was born onRead MoreAdolf Hitler and The Nazi Party Essay594 Words   |  3 Pagesin history. It was in 1933 that Adolf Hitler was given power; as he was a part of the Nazi grouping in the Reichstag, the largest of the groups in the government by 1932. 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However, this essay endeavours to discuss the main characteristics of the Nazi poli cies on the Jewish population and it is easy to see that theRead MoreThe Impact Of Adolf Hitler And The National Socialist Nazi Party1284 Words   |  6 PagesThe Nazi Party, also known as the National Socialist German Worker’s Party, was led by Adolf Hitler from 1933 to 1945. Hitler became a member of the party the year that it was founded in 1919 and became the leader in 1921. In January of 1933, Hitler was the legal official and the Nazi Party became government. Together they took on total power of Germany. Because Hitler had so much power, he made the people of his country believe that the reason they had lost World War 1 was because of the Jews. HeRead MoreEssay about Adolf Hitler: Leader of the Nazi Party578 Words   |  3 PagesAdolph Hitler, the leader of the Nazi party, rose to power in the mid 1920s. He was a gifted speaker and very much anti-semitic. When he started his political career, he was really a nobody. Through a series of fortunate coincidences he caugh t the eye of the powers that be in the party. He was a powerful speaker and was able to recuit a lot of new members to the party. He was such an asset that he was able to force himself higher and higher up in the organization or he threatned to leave the party

Australian Schools Deal Well with Diversity and Difference

Question: Do Australian schools deal well with diversity and difference? In your discussion make sure you refer to educational policies and real life referenced examples to support your point of view? Answer: Statistics has shown that more than 40 % of the Australians are born or at least their parents are born overseas. People in Australia are coming from more than 200 countries who speak almost 300 different types of languages. It includes the 50 indigenous languages that have brought diversity in the religious practices, customs and languages. The school and colleges in Australia reflect the growing religious and linguistic diversity that has been reflected by the nation. The students attending the same school and coming from the same neighborhood will come to school with different needs and their cultural back ground will be different (Australiancurriculum.edu.au, 2013). In this essay I will argue about the influence of the habits of the students and the teachers on the success of the students. I will also highlight on the ways in which the anti discriminatory practices of the teachers can influence the behavior of the students. The social reproduction theory has been used to explain the cultural diversity of the country. I will focus on the influence of ethnicity on the life of the students in Australia. The Australian schools reflect racism. Racism is seen in the schools and colleges in Australia in terms of racist abuse, discrimination and harassment (Ramesh, 2013). Life chances are the theory presented in social science that reflects on the opportunities of the individual in order to improve their quality of life. The concept is probabilistic in nature. There are certain factors that will influence the life of an individual and turn it in a certain manner. The socio economic status of an individual has positive correlation with the life chances of the individual. In this context I have to mention that gender and class are the most sensitive concepts of the social theory (Walder, Li Treiman, 2000). The picture of the theory of life chances can be explained that is held by the people residing in Australia. The Australians value the ways in which the government has proposed to maintain the health and well being of the people which is shared with the educational achievement of the individual. But it has been reported that more than four fifth of the children coming from the low income families in Australia (belonging below the age of seven) have f ailed to achieve good grades in English and Mathematics (Svallfors, 2005). This reflects the inequality that is faced by the children. This highlights the extent to which the life chances of the poor children are determined in the primary schools in Australia. Differences are noticed in the results of the rich and the poor children in the Australian schools. The theory of life chances is applicable to explain the social injustice towards the aboriginals in Australia (Yang et al., 2007). Social injustice is reflected in the Australian schools. The Australian aboriginal group suffers from extreme social injustice. They suffer from social injustice in absolute terms as well as in comparison with the non Aboriginal society (Stevenson, 2007). The concept of race has no biological basis in it but it is a social construct. The biological inferiority of a particular group of individuals has resulted in social injustice towards them. It has been stated the indigenous people in Australia are the most socially disadvantaged group. They are the most vulnerable towards the discriminatory practices (Keddie, 2005). They are subjected to racism. The theory explaining the social injustice towards the indigenous Australian group is the critical race theory. It focuses on the application of the critical theory for the examination of the culture that persists in the society and the intersection of the law, race and power in the society. The controversial issues that are involved in the pursuit of the inequality issues in Australia have been explained via this theory (Jacobsen, 2007). I have observed personal cultural bias in the Australian schools. The education system in Australia is subjected to cultural bias and this is reflected as more and more multiculturalism is noticed as a result of the diversity in the races, culture, values and language. I have noticed the impact of the cultural biasness in the performance of the indigenous and non indigenous group in the schools in Australia. The proportion of the Aboriginals and the Torres Strait islanders in the schools is increasing. But I have noticed that the teaching profile in the schools and colleges is dominated by the non indigenous population. There is need for the development of intercultural arrangements in the Australian schools. The personal cultural bias of the teacher has resulted in adverse impact on the students. It is evident from the difference of the indigenous population and the non indigenous population that the cultural bias has resulted in the variation of the academic performance of this gro up (Hickling Hudson Ahlquist, 2003). The cultural bias towards the indigenous students in the Australian schools can be explained by the critical race theory. It explains the effect of racism on the Aboriginal population. It also highlights the need of professional development of the white teachers for meeting the need of the Aboriginal students as well as the non indigenous students (Durey, 2010). The dominant discourses are prevalent in the Australian schools. The non indigenous population in the Australian schools has a tendency of dominating the indigenous population. The non indigenous white population of the Australian schools considers the ethnic group as the most myriad group of population (Ryan Huyton, 2002). The indigenous students in the Australian schools experience racism that range from harmful assumptions by the non indigenous population, paternalism and prejudices towards the group of people. The indigenous populations are also subjected to violence by the non indigenous group. The dominant culture in Australian exercises their power over the non indigenous population. The pedagogies that are used by the teachers are disempowering for the students. The dominance of the non indigenous population towards the indigenous group of people can be explained in terms of the social reproduction theory. It put emphasis on the structure and activities that transmit social inequality from one generation to the next generation. The social inequality can be explained in terms of cultural capital that promotes the dominance of the particular section of the society in terms of non financial social assets (Catana, 2014). The dominance by the non indigenous population on the Aboriginals population is prevalent in the Australian schools. The non indigenous Australian population would discriminate the indigenous Australians in the schools when they are sitting adjacent to them by passing heinous comments. The indigenous population faces discrimination in the public transport and also at work place. This has marked the increase of absenteeism among the indigenous population. This has affected the academic achievement of the Indigenous students. The indigenous students have poorer access to the resources which has hindered the path of their academic growth. The schools have to develop their intercultural understanding in order to bridge the gap between the indigenous and non indigenous population. The Australian schools have to develop a broad curriculum provision. There should be a shared vision in the school community with high expectations for the success of the students as well as the staff members. T he school must create a learning environment that is responsive to the individual need of the students. The teachers must proactively include ways in which there is continuous improvement in the ways of treatment towards the indigenous group. This can be achieved by introducing quality career education in the schools (YATES COLLINS, 2010). The theoretical framework that can explain the power that is operating in the non indigenous population towards the indigenous group is the cultural capital theory. The framework promotes social mobility in various sectors which includes the education sector and other social aspects. It emphasizes on analyzing the difference in the outcome of the children as a result of inequality and racism. The social capital aspect of the cultural capital theory focuses on the resource that is based on group membership and the relationship amongst the group members. It highlights the command of a particular section of the society on the minority group. Inequality persists in the Australian school. The non indigenous students adopt a dominant position in the schools. The white teachers tend to have a biased approach towards the indigenous population. The cultural capital theory can well describe the dominance on the indigenous Australian population. The non indigenous population of the society enjo ys a higher status in the society in terms of resources of knowledge, education and skills available to them. It is evident from the example provided in the previous paragraph that the indigenous populations are subjected to dominance by the non indigenous Australians. Thus power imbalance is evident in the society. The New South Wales Department of Education and Communities is committed towards improving the outcome of education of the indigenous population in Australia, This is done in order to provide academic resources to the indigenous population so that the students can excel their academic performance. On fulfillment of the goals set by the committee the Aboriginal population will be able to gain better outcomes amongst the broader students population. The department is committed towards increasing the knowledge and understanding of the Aboriginals considering them as the first peoples of Australia. The department is committed towards providing cultural education to all the staff members and students so that they can value the culture of the Aboriginals. The Australian Government provides funding to the schools run by the Government and the non Government institutions to promote the education to the indigenous population. They are considered as an integral part of the society and their kn owledge and expertise is valuable for the economic development of the country. The Government has recognized the importance of teacher quality in the school. It is an influencing factor for the engagement of the students and achievement of the students. The policies have been quite effective in eradicating the issue of discrimination towards the indigenous population. But the issue has not been resolved to the full extent (Rowse, 2015). The policies devised by the Government showcase the exhibition of power to promote the equality in the Australian schools in order to eradicate discrimination. The theory that can explain the power exercised by the Government is the cultural capital theory. They are focused towards promoting the well being of the indigenous students in almost all the schools in Australia (Taylor, 2014). The economic capital can be relatively converted into the cultural capital that is required by the students to value and accredit. The lack of the cultural capital results in educational failure. The power exercised by the Government to raise the cultural capital of the school by providing the adequate resources is evident from the increase in the literacy rate of the indigenous population. The social background of the individual and the highest level of education achieved have become very strong. In this context the power exercised by the Government has become very important. The Government has taken a strong position in order to address to the inequality issues faced by the indigenous population in the Australian schools (Davidson, 2011) ; (Yosso *, 2005). The essay has identified the ways in which the Australian schools deal with diversity and difference. For this purpose I have provided a brief idea of the various discrimination issues faced by the indigenous population in Australia. I have highlighted the ways in which the indigenous population is barred from achieving academic excellence as a result of discrimination against them. I have highlighted the issue with respect to the critical theory, social reproduction theory and the cultural capital theory. I have provided certain examples to show the ways in which the indigenous population in Australia face discrimination. The power of the non indigenous population has been identified. I have tried to provide the education policies implemented by the Universities and the Government organizations in order to address to the inequality issues in the country. The Government has analyzed the inequality and power imbalance issues in the country. They have formulated ways in which the inequ ality issues can be exempted. I have provided certain measures taken the Government to address to the inequality issues in the Australian countries. The theoretical aspect of the inequality issues has been identified and explained with respect to the power exercised by the Government to eradicate the inequality issues by the Government. References Australiancurriculum.edu.au,. (2013).Student Diversity and the Australian Curriculum. Retrieved 18 March 2015, from https://www.australiancurriculum.edu.au/StudentDiversity/Pdf/StudentDiversity Catana, S. (2014). Teaching Cross-cultural Communication Issues A Way of Successfully Integrating into the Multicultural Knowledge Society.Procedia - Social And Behavioral Sciences,128, 343-348. doi:10.1016/j.sbspro.2014.03.168 Davidson, I. (2011). The Politics of Suffering: Indigenous Australia and the End of the Liberal Consensus by Peter Sutton.American Anthropologist,113(1), 186-187. doi:10.1111/j.1548-1433.2010.01321_24.x Durey, A. (2010). Reducing racism in Aboriginal health care in Australia: where does cultural education fit?.Australian And New Zealand Journal Of Public Health,34, S87-S92. doi:10.1111/j.1753-6405.2010.00560.x Hickling Hudson, A., Ahlquist, R. (2003). Contesting the Curriculum in the Schooling of Indigenous Children in Australia and the United States: From Eurocentrism to Culturally Powerful Pedagogies.COMP EDUC REV,47(1), 64-89. doi:10.1086/345837 Jacobsen, E. (2007). Looking Back, Looking Forward.J. Chem. Educ.,84(1), 9. doi:10.1021/ed084p9 Keddie, A. (2005). A framework for gender justice: Evaluating the transformative capacities of three key Australian schooling initiatives.Aust. Educ. Res.,32(3), 83-102. doi:10.1007/bf03216828 Ramesh, R. (2013).Poor children's life chances are decided in primary school, report finds.the Guardian. Retrieved 18 March 2015, from https://www.theguardian.com/education/2013/oct/08/poor-children-chances-primary-school-report Rowse, T. (2015).Indigenous Futures: Choice and Development for Aboriginal and Islander Australia. Ryan, C., Huyton, J. (2002). Tourists and Aboriginal people.Annals Of Tourism Research,29(3), 631-647. doi:10.1016/s0160-7383(01)00073-1 Stevenson, R. (2007). Schooling and environmental education: contradictions in purpose and practice.Environmental Education Research,13(2), 139-153. doi:10.1080/13504620701295726 Svallfors, S. (2005).Analyzing inequality. Stanford, Calif.: Stanford University Press. Taylor, R. (2014). It's All in the Context: Indigenous Education for Pre-Service Teachers.Aust. J. Indig. Educ.,43(02), 134-143. doi:10.1017/jie.2014.16 Walder, A., Li, B., Treiman, D. (2000). Politics and Life Chances in a State Socialist Regime: Dual Career Paths into the Urban Chinese Elite, 1949 to 1996.American Sociological Review,65(2), 191. doi:10.2307/2657437 Yang, L., Kleinman, A., Link, B., Phelan, J., Lee, S., Good, B. (2007). Culture and stigma: Adding moral experience to stigma theory.Social Science Medicine,64(7), 1524-1535. doi:10.1016/j.socscimed.2006.11.013 YATES, L., COLLINS, C. (2010). The Absence of Knowledge in Australian Curriculum Reforms.European Journal Of Education,45(1), 89-102. doi:10.1111/j.1465-3435.2009.01417.x Yosso *, T. (2005). Whose culture has capital? A critical race theory discussion of community cultural wealth.Race Ethnicity And Education,8(1), 69-91. doi:10.1080/1361332052000341006

HIV/AIDS free essay sample

HIV/AIDS is killing more and more South Africans daily and the mere possibility of a fourth line anti-retroviral treatment which has undergone the correct testing and systems should be made known to the public. Due to the new Medicines Control Amendment Act s5 which permits the Minister of Health to supress findings which she deems counter to current state policies by issuing a restraint on Professors Spies and Maseko, their treatment can now not be published. As counsel for Professors Maseko and Spies, they have standing to bring this constitutional challenge to the new Medicines Control Amendment Act s5. The challenge in question is one which entails real, earnest and vital controversy between litigants and nothing about the treatment is hypothetical. A favourable court decision for Professors Maseko and Spies will remedy the interference as it will be a development in law and will assist towards further decisions of this nature. We will write a custom essay sample on HIV/AIDS or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As in the case of Ferreira v Levin NO, where Chaskalson P held that the allegation need merely be that, objectively speaking, a right in the Bill of Rights has been infringed or threatened, this case, the right of freedom of expression in being violated. The right which is infringed upon is not emotional, but objective. By not being allowed to suppress their findings, Professors Maseko and Spies’ personal rights as per the Bill of Rights and their interests have been infringed upon and therefore do have standing. Taking this into consideration, Professors Maseko and Spies are entitled to apply for relief, including declaration of rights. They are able to demonstrate that there is sufficient interest, besides their own, in having their treatment published by just taking into account the statistics of deaths caused by HIV/AIDS and the need for tested treatment. Besides being personally affected by the new Medicines Control Amendment act5, the fundamental rights of Professors Maseko and Spies are at stake as their rights have been threatened by the Minister of Health issuing a prior restraint in publication. There is no evidence available that proves this treatment to be dangerous and is in fact seen as a breakthrough by international and domestic experts. The Minister of Health remains certain that the garlic, African Potatoes and vitamins is sufficient enough. In the case Janse van Rensburg v Minister van Handel en Nywerheid, Professors Maseko and Spies are entitled to know what are considered to be the dangerous elements of their treatment since no alternative relief was provided. Allowing the treatment to be released will be of great interest to the public and will benefit a great number of them too. The main personal rights of Professors Maseko and Spies which are being infringed upon are their freedom to the press and other media, their freedom to impart information or ideas and their academic freedom of scientific research, since their research findings have been suppressed. Taking into account all the above factors, Professors Maseko and Spies do have standing to bring this constitutional challenge to the new Medicines Control Amendment Act s5. As soon as a fundamental right has been infringed upon, it is the individual’s right to challenge this and stand before the court with their findings, proof and evidence. The Treatment Action Campaign’s Vision is to follow a unified quality health care system which provides equal access to HIV prevention and treatment services for all people. Their mission it to ensure that every person living with HIV has access to quality comprehensive prevention and treatment services to live a healthy life. They will approach their mission by securing comprehensive treatment and prevention services in selected focus districts as a model for other districts and to inform and support national advocacy efforts through its branches, providing a platform for people to mobilise and organise around HIV and related health rights. The new Medicines Control Amendment Act s5 permits the Minister of Health to suppress any scientific findings she deems to run counter to current state health policies by issuing a prior restraint on publication. Professors Maseko and Spies have discovered a fourth line anti-retroviral treatment that has proven to be a efficacious in combating the conditions of patients with HIV/AIDS and drug resistant forms of TB. However the Minister of health finds this treatment to be groundless and dangerous and has invoked her power under the new Medicines control Amendment Act s5 to prevent SA Medical Review from publishing the findings. The decision of the Minister of Health is going totally against what the Treatment Action Campaign is all about and therefore the Treatment Action Campaign will with this case and any other case which permits them from reaching their mission, challenge the Constitution by means of litigation, lobbying, advocacy and all forms of legitimate social mobilisation, any barrier or obstacle, including unfair discrimination, that limits access to treatment for HIV/AIDS in the private and public sector. The Treatment Action campaign will at no stage publish a treatment that has not been approved by experts and gone through the necessary tests. The Minister of health is also unable to offer any evidence that the treatment is dangerous. If there was evidence that this is true, there would be no reason to challenge the Constitution and the Treatment Action Campaign would not be interested in publishing the findings. The object and purpose of the Treatment Action Campaign is being threatened and therefore they will challenge this act so that they can have the treatment available for the public which they serve. The public certainly have sufficient interest in the aforesaid remedy. In Ferreira v Levin NO, O’Regan identified factors to determine whether a person is genuinely acting in the public interest and for this case, the factors which are relevant factors are the nature of the relief sought, and the range of persons who may be directly or indirectly affected by any order made by the court the opportunity that those persons had to present evidence and argument to the court. The Treatment Action Campaign has the interest of the public at hand, and does not want to publish the findings for their own benefit, but for the benefit of HIV/AIDS and TB patients as they all have sufficient interest in the remedy which they seek. The new Medicines Control Amendment Act s5 is violating the freedom of speech right and freedom to impart information and the Treatment Action campaign therefore has standing to bring this Constitutional Challenge to the New Medicines Control Amendment Act s5.

Significance of marketing strategies and public relations of hotel Burj Al-Arab Dubai. The WritePass Journal

Significance of marketing strategies and public relations of hotel Burj Al-Arab Dubai. Abstract: Significance of marketing strategies and public relations of hotel Burj Al-Arab Dubai. Abstract:Chapter 1.1: Introduction:Chapter 1.2: Statement of the problem:Chapter 1.3: Significance of the problem:Chapter 1.4: Purpose:Chapter 1.5: Statement of hypothesis:Chapter 1.6: Limitations:Chapter 2.0: Review of related literature:Chapter 3.0: Description of the research design:Chapter 3.1: Sources of data:Chapter 3.2: Sampling Procedures:Chapter 3.3: Data gathering instruments:Chapter 3.4: Statistical treatment:Chapter 4.0: Data analysis:Chapter 5.0: Major findings:Chapter 5.1: Conclusion:Chapter 5.2: Recommendation for the further investigation:Reference:Related Abstract: The twenty first century has been the age of advance technology, information and communication systems. So, in this age of travel and tourism has been simplified due to the advances in communication technology. The trends related to travel and tourism has increased significantly. Change in attitudes, lifestyle, more holidays taken, appeal of popular destinations and the development in hospitality industry influence people in travel and tourism. Travel and tourism is a leisure activity served by the tourism and hospitality organizations. By encompassing travel and tourism there has been an evolution in the increase in tourism and hospitality organizations in the market. Tourism and hospitality market is getting popularity day by day for its potential. This is why this market is becoming competitive. To survive and prosper in competitive business environment marketers require developing marketing strategies by which they can compete in the market. Tourism and hospitality marketing is b ecoming dynamic and challenging all around the world because of its competition (Briggs, 2001). The tourism and hospitality marketers are moving from traditional marketing practices to innovative marketing practices because of its market demand. Meeting   the customer’s increasing needs and demands require marketers to develop innovative marketing strategies. Marketing people are continuously trying to improve their tourism and hospitality product and services for the customers. Today customers are very much service oriented because they have variety of options to chose the brand. To develop the brand marketers are continuously trying to improve their brand by providing extended services to the customers. The significance of public relation in tourism and hospitality organizations is increasing because of its effectiveness. By building public relations the organizations are moving to the varied approaches of marketing where the marketers are having its benefits. Our researc h will investigate how Burj al Arab a seven star hotel is performing their varied marketing strategy approaches to the competitive business environment. Our research will find out what marketing strategies are effective for the Burj Al Arab as a tourism and hospitality organization. We will analyze the different marketing strategies in tourism and hospitality organization. How Burj Al-Arab is operating their public relation tactics in this market.    Chapter 1.1: Introduction: Tourism and hospitality marketers have tended to expand their market share worldwide by approaching their marketing strategies and efficiency (Tepeci, 2009). Marketing is the process of creating value for the customers. Survival in the market requires brand recognition in the particular market. Burj AL-Arab is a seven star hotel in Dubai (UAE). The very fact is that they have gained brand recognition owing to effective public relation strategy. Tourism and hospitality market is a dynamic market. Because the customers needs and wants are changing. To meet with the changing customer’s needs and wants development of goods and services is an essential requirement. Tourism and hospitality sectors are service oriented market. Customer expects better service as well as satisfaction. But the word ‘satisfaction’ is difficult to perform. The first requirements of customer satisfaction are developing quality products and services. Burj al Arab being a luxury hotel in Dubai h as target customers in tourism and hospitality market and hence satisfaction of this target segment is vital. Normally tourism and hospitality marketers require relationship marketing rather than transactional marketing. Transactional marketing is only buying and selling approach and there is no tendency to build up relationship with the customers. But for sustainable marketing it requires relationship marketing. Relationship marketing creates long-term relationship with the customers. But building relationship with customers is not easy task. When a brand tends to build relationship with its various markets requires some strategic marketing approaches. Brand development or branding is very important for developing relationship with the customers. Different company develops their brand in different way. Burj al-Arab has developed their brand in tourism and hospitality industry as world’s first seven star hotel that provides exquisite service. The product and service quality a dd the additional value to this brand. Successful branding is important in this market as a successful brand acts as a statement for the company to the customer segment. How can a company can develop their brand in this competitive age?. Delivering quality products and service continuously to the market can give brand recognition to the company. Market is always competitive in nature for its rivals. By differentiating the product from the market or form the competitors a marketer can develop their brand. Then brand positioning is significant to get response from the market. Brand positioning is very much effective for the company to harvest form the market. Burj al-Arab has brand positioning in the market. Tourism and hospitality organization target customers are tourists, business people, traveler, event management, sports team and so forth. All of these are customers are the single time customers. They buy products and services again and again. So, organization can build relations hip marketing with this customer so that they buy the product and services from this brand customer loyalty is an important asset for the brand (Kapferer, 2008).Customer loyalty provides the brand loyal customers. Loyal customers are asset for the company because these customers can create many more customers for the company. It is not easy to create loyal customers. It requires reliability and creditability in the market. Why people will buy products and services from the same brand? Why customer will remain loyal to the brand? Is it the ability to trust? .Customers expect guarantee of their sacrifice (Price). Customer is the king in the market it should provide value to the customers needs and wants. Customer’s expectation is more now in the market. Marketers will have to meet with customer’s expectation. A strong brand is a promise to the customers. Burj al-Arab is a brand that promises to deliver high quality product and services to its target market. By doing this continuously they can develop a brand. Brand creates a faith to the mind of customers than the brand is providing a solution to the problem positively. To have a positive image over the market marketers can provide more than customer’s expectation. A delighted customer will act as the brand ambassador to the brand. Marketers can target the customer’s heart and mind to win over them and will provide positive emotional bonding which will develop a mutual beneficial relationship focusing on trust, good understanding and support. These marketers can develop a strong brand in the competitive market environment. To perform these activities marketers may require sufficient market research activities to know what customer wants. Why they want?   when they want? And how they want? A good solution of this question will provide marketers to reach the customer’s emerging demand to provide satisfaction. Public relation (PR) revolves around this world, people act based on their perception of facts (Wilcox, 2003). Public relation is one of the promotional strategies. It is not like advertisement. Public relation is very strong tools of communication in the competitive market especially in tourism and hospitality firm. Our organization Burj al-Arab is a big organization in hospitality market. Such an organization has huge opportunity of performing public relations activities by which they can enhance their marketing network and public image in the market. Normally public relation creates awareness to the mass market to the brand. Today customers face so many brands in the market. This is why they can forget any brand. So, public relation is very much effective tool to create special awareness to the customers by focusing positive side of the organization. Public relation is more effective in terms of its cost and benefits (Raja, 2004). Public relations provide an improved understanding in the market between marketers and customers. Competition is increasing day by day. To face the increased competition public relation provides the awareness to the company’s actual and potential market. Today marketers are also focusing on network and relationship marketing strategy. Relationship marketing strategy is very much significant in tourism and hospitality market because the customers of this market are repeated. A business man frequently comes to London for his business purpose. So, the relationship marketing is effective in this market. Relationship marketing can create a customer network.. Better product and better service will keep remain customer loyal to the brand. Then a satisfied customer can create more customers through the network. Only marketers require maintaining regular communication with the customers. Due to increased competition, marketers are shifting to strategic customer relations. Strategic customer relation increases customer’s loyalty to the brand. To meet with customers unlimited needs and demands marketers develop various products and services while marketers launch any new product or services than marketer conduct viral and guerilla market ing activities. Viral marketing is done to generate huge amount of buzz and brand awareness to the customers. For example launching a new package tour product or introducing any new service Burj al-Arab can conduct viral marketing campaign for high public awareness in the market. On the other hand guerilla marketing is an unconventional marketing promotion activity. These marketing activities are not for any target customers. Guerilla marketing may be any public space, where people have crowded to spread the information. Marketing activities have become more speedy and effective since last decades because of internet availability and accessibility. E-marketing has solved various marketing problems. Now tourism and hospitality operators can invite guests through e-marketing or electronic marketing technology. Chapter 1.2: Statement of the problem: Significance of marketing activities and public relations of hotel Burj Al-Arab. Chapter 1.3: Significance of the problem: Any products or services can’t move to its customers without marketing activities. Burj al-Arab is renowned brand in hospitality market around the world. They have a target customer and market segmentation strategy. But it is also important to inform the target customers about their offerings in the market. In previous time marketers would think that advertising and other marketing activities are waste of money. However times have changed. Now we are living in global village where information is very important to reach the customer’s door. In this global age tourism and hospitality market is very much competitive because of free market economy, information super high way, faster communication. Tourism and hospitality is becoming growth factor of economy in many countries. Different countries are developing their tourism and hospitality product and services. So, the competition is increasing among the continent. In these circumstances customers are also facing variety of brands. Customer’s expectations have increased due to brand overcrowding. So, to develop the brand in the market, marketers are developing their strategy to capture their customers. To have the loyal customer’s marketers need to improve their service. The relationship marketing and public relations have become significant to the both marketers and to the customers. So, our study will verify to learn marketing strategy and to understand the significance of marketing strategy in tourism and hospitality market. Chapter 1.4: Purpose: The main purpose to study of this research is To investigate the significance of marketing strategies and public relations in tourism and hospitality market. To evaluate the effectiveness of marketing strategies in competitive tourism and hospitality market. To determine how Burj al-Arab is conducting their marketing strategies and public relations in their business development. Chapter 1.5: Statement of hypothesis: Marketing strategies and public relation (PR) has significant role in promoting tourism and hospitality product and service. Chapter 1.6: Limitations: Our research may face some limitation in conduction this study. As we will use secondary data to conduct this research so, that data may be invalid. The collected data and information may be expired to get the effective outcomes from the study. The unavailability of data may be another limitation of our research. Chapter 2.0: Review of related literature: Tourism and hospitality management organizations are facing competition in the market due to customers growing needs and demands (Deuschl, 2006). So, marketers are developing their marketing strategy to manage tourism and hospitality in the competitive market. Due to increased competition in the tourism and hospitality market, marketers are developing package tours and travels to attract variety of customers in the market. But they need to communicate this to their customers. In travel and tourism industry marketers target both local and international customers. Hence the target market is global. Each and every organization needs to have market sustainability. Brand image and brand loyalty provides the marketers sustainability in the market. Both of these marketing management activities provide the brand good positioning in the market. So when customers are dissatisfied with the product or services then they switch off   towards another brand. Marketers require customer retention i n the market. Customer retention provides the marketers good sustainability in the competition. Customer retention is more important than gaining new customers. In tourism and hospitality market organization can develop their strategic relationship with customers. To retain the customer tourism and hospitality organization launch strategic marketing campaigns such as VIP membership card, special loyalty card, life time customer club card. Tourism and hospitality marketers can move from transactional to relationship marketing approach. Hence successful relationship marketing is more effective than transactional marketing. Transactional marketing emphasis only on single transaction but relationship marketing provides emphasis on to the customer’s retention and customer loyalty. All of these marketing activities are focusing the customer loyalty. Burj-Al-Arab can launch customer loyalty program to have loyal customer in the market. Public relation (PR) activities are involved wi th management of reputation of the brand. Brand reputation is very important for the company’s market image (Oliver, 2004). Public relation activities provide customers positive attitude to the organization and its brand. Such type of promotional activities influence customer to stick to the brand. Thus marketers gain competitive advantage over the market. Burj Al-Arab has huge opportunity as a 7 star hotel to conduct public relation activities which give them good market reputation in the market. So, it’s an easy and effective way to conduct public relation activities by which they can gain market recognition in the highly competitive market. They also can have third party endorsement of opinion from any political or celebrities. In today’s marketing management a good public relation is important than ever before. Now customers are very much informed and intelligence with knowledge. It is also true that public is bothered with the exaggeration of advertisement for products or services. The difference between advertising and public relation is the public relation provides more important information to the public. It provides valuable information for customer’s awareness. Credibility is very important in public relation. An organization is to maintain high level of credibility in public relation. An organization is to maintain high level of credibility in public relation campaign (Andrew, 2009). In this case marketers can make a good relation with a local news paper who will write a good relation with a local news paper who will write a good article regarding the brand and their activities. To make effective public relation the organization can do extraordinary activities in the society. The public relation provides trust worthy news to the society which creates brand image in the market. Hospitality marketers develop new product and services for customer attraction. Very common marketing strategies by tourism and hospitality organization they create joint marketing promotional activities with travel and tourism organization. In this situation the organization can develop a package product for the customers. Their new product may be a new destination tours and travel; they can arrange an event, entertainment and recreational arrangements to attract customers. A brand loyal customer can create many more new customers. By performing word of mouth (WOM) company can have good market recognition. Market recognition is important for building and developing relationship marketing. At present marketers is laying emphasis on relationship marketing. Relationship marketing is performed for attracting and retaining customers for long time. To attract and retain customers organization requires quality product and service delivery. A brand’s responsibility is to make custome r happy with their product and services. To gain loyal customers a marketer’s responsibility is to provide customized service for individual customers. A market oriented organization delivers customer oriented service or customized service by which they can make happy the customers and can keep then loyal to the brand. Marketers require to be continuously monitoring customer satisfaction. Customer’s needs and wants are continuously changing. So, to meet these changing requirements of customer it requires satisfaction monitoring. Customer satisfaction monitoring provides marketer efficiency to provide market oriented product and service. Burj Al-Arab is a hospitality organization. They must monitor customer satisfaction to keep the customer’s needs and demands update. By motivating this marketers develop their new product or can improve the existing product. Network and relationship marketing is a new requirements for the marketers point of view (Shafi, 2008). Ne twork and relationship marketing provides strong network connection with company’s various customers. Thus network and relationship marketing benefits marketer in two ways one being connected to customer’s remaining loyal to the brand. The other importance is customer can provide their reaction to the brand. Customers can provide their ideas, need and demand to the marketers. In tourism and hospitality organization can build network and relationship marketing strategies. By building and maintaining network and relationship marketing strategy company can increase their market share. Strategic relationship provides company market survival and growth. To survive and significant prosper in the market strategic relationship is very important. Hospitality organization can build strategic relationship with other organization which is involved with travel and tourism service. For example Burj Al-Arab makes a strategic relation with British Air ways. Strategic relation is a con tract between two parties. In this case the hospitality organization can contract that are passengers in British air ways will get special benefit from Burj AL –Arab to take hospitality service. Thus this hotel can increase their customers and market share. Viral and guerilla marketing is effective for new product launch in tourism and hospitality organization. E-marketing or electronic marketing is very significant for tourism and hospitality organization. Now customer can do everything being at their home. Internet and e-marketing has made it easy. Tourists can buy their travel ticket, hotel booking and spot renting everything they can perform without any effort. So, e-marketing is very much effective for travel and tourism. Chapter 3.0: Description of the research design: Research design is very important to conduct a quality research. Our research will be qualitative and quantitative. Both qualitative and quantitative research will provide us effective outcome. Qualitative research h will provide us in depth understanding of research problem statement. On the other hand collected data will be analyzed in quantitative form with numerical presentation. Both of this will provide us good result our study. Chapter 3.1: Sources of data: Our data will be collected from the secondary sources. The secondary data will be available in the previous research paper, journal of articles, newspaper, book, trade magazine and in the internet. Chapter 3.2: Sampling Procedures: Conduct this research will take selective sample. The selective sample will provide our research significant result. Chapter 3.3: Data gathering instruments: Our will collect our field research representative. They will collect necessary data from various sources. To collect data they will contact the responsible organization earlier. Chapter 3.4: Statistical treatment: To get significant result from our study we will conduct statistical treatments. We will cluster analysis, regression analysis. Chapter 4.0: Data analysis: analysis is very significant part of the research. Our analysis data will be presented with appropriate text, necessary tables and figures and chart. Chapter 5.0: Major findings: Major findings of our research are: Marketing strategies are significant for Burj Al-Arab as a tourism and hospitality organization. Brand image is important for customer’s loyalty. Brand loyalty provides customer retention. Public relation provides good customer management and reputation for the brand. Public relation tactic provide customer retention in the market to specific brand. Chapter 5.1: Conclusion: Marketing is creative and dynamic. There are various customers in the market with different needs and wants. Marketer’s responsibility is to meet that customers needs and wants by providing quality products and services. There are different hotel are operating in tourism and hospitality market. Burj Al-Arab is one of them. To attract tourist customers they have different marketing strategies. In this way they differentiate from their nearest competitors in the uniqueness of services provided through innovative public relation campaigns they have good customer relations to provide them satisfaction. Strategic marketing is providing them market efficiency to complete in the market. Thus they are developing their market day by day and are   force to reckon with in the luxury hospitality market segment Chapter 5.2: Recommendation for the further investigation: Further investigation my be on impact of brand image in customer retention. Significance of relationship marketing in tourism and hospitality organization. E-marketing to manage customer relation. Reference: Dennis L. Wilcox, Public Relations Strategies and Tactics, 2003, ISBN-0205360734 Hasim Raja, significance of public relation in tourism market, 2004 Harper Deuschl, Development study of tourism and hospitality organization, 2006 Jean Noel Kapjerer, The new strategic brand management, 2008, ISBN-13:978074945085-4 Mustafa Repeci, Increasing brand loyalty in the hospitality industry, A journal of article, July 2009 Sandra Oliver, Public relation strategies, 2004, ISBN-0749435410 Susan Briggs, Successful Tourism Marketing, 2nd edition, 2001, ISBN-0749434694 flightmapping.com/airlines/QatarAirways/,Access date: 16/01/2011 http://directrooms.com/uae/hotels/burj-al-arab-hotel-dubai-731.htm, Access date: 17/01/2011 onecaribbean.org/content/files/UNWTOTOURISMOUTLOOK2010.pdf, Access date: 17/01/2011

Simple Coursework Example | Topics and Well Written Essays - 250 words

Simple - Coursework Example As a result, municipal government receives more money from selling tickets for the sports activities, but less money from sports substitutes. (AtlantaFed) It is clear, that while making plans to increase the revenues from sports, we need to think about the opportunity costs of introducing such activities. For example, the extra benefits from selling more tickets from a newly built stadium, which is much bigger than the old one, may be outstripped by the losses of movie theaters, restaurants and children entertainment facilities in the same city. This may happen, because the stadium will be visited mostly by the adults, while the movie theaters and restaurants will lose such customers as small children. They will not be able to go see cartoons, eat pancakes or ice-cream, see magic shows and ride a pony in amusement parks, as their parents will be busy preparing for and watching the professional game. The same may happen even within sports industry. For example, the people will go to the professional game, but will not go to a pool or a water park with their children, and thus these facilities will receive less profits than they expected. Even though they were not designed as facilities for professional sports, they still can be considered as those, which belong to the sports industry, as they deal with amateur sports

Immigration Essay Example | Topics and Well Written Essays - 2500 words

Immigration - Essay Example For others it will be shown how they feel that immigration has become a looming problem within the country and increases the risk of terrorist activity within America. Overall, my conclusion will demonstrate how the United States has hallmarked itself in the world with invitations to foreigners to enter into our country for better opportunities, and a chance for a higher quality of life, therefore we have only brought the current problems with immigration onto ourselves with no one to blame but our own government. Across the span of time, the outcome of war and conflict has been the vehicle of change for nations and its population. The outcome of regional hostilities directly affects the positive and negative outcomes of established civilizations. Immigration is an element of population change and is defined as the movement of people from one nation to another with the intention of attaining permanent residence during a certain period of time. Immigration is defined as the process of people permanently leaving a nation or region to settle in another for better opportunities, improved life, and to build on their dreams for the future. America has represented itself to other nationalities as a place of peace, hope, and a better life, leaving the invitation open to come and immigrate to this land (Heaney 1977, pg. 15). Therefore, the United States, in reality, has no one to blame but themselves for the escalating problems that are associated with immigration issues today. People immigrate to improve their economic situations, avoid political or religious persecution, or as a result of war displacement. According to the Department of Immigration and Naturalization Services personnel, "American immigration patterns indicate that approximately twenty percent of all immigrants to the United States relocated as a result of war displacement"(Artingstall 2003). In past times, there were three major groups of people that migrated to the United States between 1950 and 2000; the Jews after WWII, the Asians after the Korean Conflict and the Vietnamese after the Vietnam War. Although, recent immigration continues to occur and increase the population of America, the above three armed conflicts have brought new immigration policy changes and the largest amount of immigration movement since 1945. Even so, more recently the immigration problem has been with Hispanics crossing over illegally and also due to the conflict in the Middle East which has brought many Arabs migrating to the United States, enlarging the threat of terrorism in many people's minds. It would seem that every time a war or conflict takes place it has brought about vast changes for the United States. For example, World War II brought about a vast population of people migrating from Europe to the United States. Although, the United States was spared the physical land damages other countries had experienced during the war, many major changes were occurring in cities across our nation. The construction of new factories, military bases and housing created

Children Essay Example for Free

Children Essay 1.1 Explain how legislation, frameworks, codes of practice and policies relating to positive behaviour support are applied to own working practice. The aspects of my role within our setting are regulated by our policies and procedures which have been written with current legislation such as the Children’s act. These policies and procedures cover promoting positive behaviour and we all follow that as our code of practice as this is an important area to both us and all our children. We focus very much on praise for good behaviour, respecting each other and each other’s feelings, helping each other and if they cannot do something but try we give praise for trying. We feel that a child’s behaviour is reflected in how much they feel valued within our setting, we make sure the children have planned activities for them to experience and we allow the children to have their say and we change and mould activities letting the children take the lead and let the activity free flow and it ends up being a lot of fun. We do have a set of house rules which we feel are realistic and very set around house rules that would apply in their own home. We try to be consistent in enforcing these house rules which very much includes our own daughter, we make sure she is included in following the house rules the same as all the other children that we look after. However all children will have times where they misbehave and for this we have several strategies, depending on the age and stage of ability of the child but we find that they work well for us. * Distraction- We will remove the child from a situation and give them an alternative activity or we ask the child to help us with a special task and tell them we need their help. * Ignoring- Depending on the situation we may ignore the bad behaviour as we feel it is being done to get a reaction, we do find this more common with our own daughter too. * Discuss with child- We will take the child to one side and talk to them about why we will remove them from the activity if they continue even though we don’t want to do that but we want children to understand that their actions have consequences, we are always very careful that we explain that it’s their behaviour that we don’t like not them. We also talk to the child about how they are feeling maybe not at that point but we return to it later on to see if anything is troubling them that they want to talk about * Time Out- Removing the child from an activity or situation and giving them some quiet time, maybe even some TV time if this is what their prefer to do, we find that some children burn out and just need some short time on their own or with a friend to chill out and relax We will never smack, shake, or hurt a child in any way and we will never humiliate a child ever We would always discuss the situation with the parent on collecting; we have never had a situation where we have had to call a parent/carer to collect the child but if the situation needed it we would do that. We have found that some children get quite distressed if you tell their parents about their behaviour and this can actually have a negative reaction so we will catch the parent before the child knows they are here and speak to them in private in our lounge about the situation, confirm how we dealt with it at the time and the outcome and that we have dealt with the behaviour at the time that it happened. 1.2 Define what is meant by restrictive interventions. There are a number of forms of restrictive intervention’s, the first one is physical intervention where you have to intervene such as if two children were having a fight and you wanted to break them up then there is a good chance that you will need to separate them to calm them down. Social intervention is another form of restrictive intervention where you can deal with the situation with speech, body language and facial expressions. Social intervention is also used in the setting for example the stair gates to stop the children climbing the stairs, the safety straps on the high chair so they don’t fall out. 1.3 Explain when restrictive intervention may and may not be used. Practitioners will always look for the best possible way of dealing with situations that may arise, unfortunately that’s sometimes not the case and there are times where Restrictive intervention may be required when a child is showing signs of unreasonable behaviour and everything has been taken into account of trying to reason with them, intervention may then be used, but any forms of intervention are best used as a last resort as its always best practice to communicate in a positive way but strongly depending on the circumstances and situation i.e. any injury that may have been caused by a child to another could have been an accident and therefore intervention of any kind may not be required on this occasion. 1.4 Explain who needs to be informed of any incidents where restrictive interventions have been used. It outlines in the EYFS that one intervention that can be used however rare that it is, can be that of a physical one, it is used to manage a child’s behaviour and it must be recorded and the parents must be informed on the same day as the incident occurred. Our own policies and procedures state that any intervention that has been required will be discussed with you at the time of pick up, written in their handbook if they have one or a phone call will be made on that day by us informing the parents of the incident and how it was dealt with at the time. 1.5 Explain why the least restrictive interventions should be used when dealing with incidents of challenging behaviour. I think it’s always important for people who look after children in whatever role they may do to be positive in sometimes difficult circumstances, I don’t mean we should praise bad behaviour far from it but we need to show positive reinforcement of some nature in order for us to get the best out of young people , negativity won’t bring out the best in people and will only give them a sense of despair and lack of self-confidence, positive feedback will hopefully bring them the confidence they need in life to go from strength to strength so I feel it’s always important to concentrate on what they can do well and not what they can’t do right. For all parties involved in situations of bad behaviour it’s important if possible to diffuse situations and to try and talk things through to a resolution with the child involved, with safety in mind. 1.6 Describe safeguards that must be in place if restrictive physical interventions are used. With health and safety in mind there are environments that need to be safe if any physical intervention is required, safety to all is priority in this situation and as unfortunate as it may be, if a person cannot be calmed down by any other means as previously discussed a situation may escalate and turn physical. It’s important that all children are safe and therefore removed from the setting and placed with other practitioners in another room away from the threatening behaviour of the individual concerned. If any unfortunate event does take place it’s important that the room is as safe as possible to avoid any injury to all involved, remember we are still looking for a peaceful and positive ending here and a physical situation is really the last thing anybody wants.it needs reminding here that its best if 2 practitioners are on standby as witnesses may be needed if things got out of hand and if anything was ever required from a medical point of view. 2.1 Explain the difference between proactive and reactive strategies. These are both at each end of the spectrum, a Proactive strategy is about us preventing a situation that we perceive may happen , a reactive strategy is something that hasn’t happened yet and something we may have to react to, a negative situation that we may have to turn into a positive one. 2.2 identify the proactive and reactive strategies that are used within own work role. To use these strategies’ it’s about us seeing, hearing and being aware of situations almost in a psychic form that may develop in our setting, for us to react and respond in a way to prevent something we feel may happen, as it may have happened before so will it happen again?, this could be any type of issue or situation and any act that is carried out by a child such as crying, aggressive behaviour, smacking, biting, arguments , an example of a situation that has occurred with us in our setting are as follows, a proactive and reactive example of the way we work would be to plan an activity when 2 of the children that are involved in this don’t get along very well but we want them to feel included in the groups activity ,it’s our job to understand what happened previously when we did this activity and the cause of the situation in the first place we can then implement ch ange for next time and see if there is any change in the behaviour of the child or children if resolved then fine, if not it’s up to us again to look at the cause and then try another method , methods used in situations like this would be to: Use our knowledge in order to avoid escalation, containment, use diversion as a strategy, use mediation, challenge and explain to children the consequences of their actions, support children and help them resolve situations to a positive end. 2.3 Explain the importance of identifying patterns of behaviour or triggers to challenging behaviour when establishing proactive or reactive strategies to be used. Like I’ve touched on earlier it’s about identifying the early warning signs that triggers children to cause disruptive behaviour and for us to intervene and preventing it from escalating further, it’s usually in our case quite easy to spot as you will see situations from time to time where you may find a child can start something and others will follow and do the same thing , an example of this would be where a child has been given something to do but has no interest in what they are doing, with nothing to do they begin to run around the play area and cause other children to do the same, it’s up to us to identify and intervene with this before it happens , a warning sign can sometimes be a change in their mood and other causes are as follows. Boredom give them something to focus on. Lack of choice it’s so important for them to them to be stimulated make sure there is plenty of choice in terms of things to do. Frustration in not being able to do something. Lack of attention make sure we communicate with them and show positive feedback if their doing something well. Disruption and noise – make sure of a calm environment. Too many children doing an activity – move make sure there another alternative activity A difficult one to identify is sometimes when they’re not well, all children are different and react in different kinds of ways, some will communicate and engage well and some wont. 2.4 Explain the importance of maintaining a person or child-centred approach when establishing proactive strategies. Challenging behaviour can be an individual thing and not all children react in the same way or react at the same level there can be different degrees in the severity of the behaviour. When dealing with inappropriate behaviour it’s important that each child is handled as an individual and not as a group, this shows that we are capable of adapting to each single case and it must be noted that a technique that may suit one child may not suit another, treating the children as individuals is also gives them a sense of value as they are treated as individual young people. Like we’ve said often despite the circumstances a positive spin on the situation is always a good one to end with. 2.5 Explain the importance of reinforcing positive behaviour with individuals. All people like to be praised and look for approval its only human nature and children are no different, to be positive as a person comes from positive behaviour itself, it’s always what we strive for and to be as a person, it’s vital that we show encouragement, praise and to be positive when they do something well if children are not praised for doing something well or they don’t get encouragement in a positive way they will look for attention in another ways, this is usually from a negative point of view i.e. they will start to show challenging behaviour in order to get a response this is most certainly what we don’t want ,as its not only bad for the child in question but the practitioner will find frustration in the fact that the feeling they now have could come across to the child in a negative light and that was something they were trying to avoid initially. You can now see that reinforcing positive behaviour is a good thing and the children mirror th is situation by acting appropriately well and in a positive light. 2.6 Evaluate the impact on an individual’s well-being of using reactive rather than proactive strategies. The use of a reactive approach towards a child is more of a negative one I feel, as an incident has already occurred and there will be a consequence for the child’s action, whereas a proactive approach is more of a positive one as it outlines from the start the behaviour that is expected from them, children as they are need constant reminders of good positive behaviour and if a proactive approach wasn’t used in the first place and an incident has occurred , the reactive approach after the incident has taken place can make the child in question feel a sense of confusion ,they may feel ashamed, humiliated and a whole host of negative feelings even if they are expressed in a positive light.